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Cherokee Uniforms accepting nominations for annual Inspired Comfort Award

BY Antoinette Alexander

LOS ANGELES — Medical scrubs provider Cherokee Uniforms has announced that it is accepting nominations through May 31 for its annual Inspired Comfort Award, which recognizes those healthcare professionals, such as registered nurses and advanced practice nurses, who go above and beyond the call of duty to make a difference for their patients and the communities they serve.

Since its inception in 2003, more than 9,000 healthcare professionals have been nominated for the award. To date, 80 recipients have been honored with this award for the outstanding impact they’ve made on their communities and the people in them.

Candidates can be nominated in two of the following categories but can only win in one: RNs; advanced practice nurses, or APNs; licensed practical nurses/licensed vocational nurses, or LPNs/LVNs; students enrolled in nursing school; and other nonphysician healthcare professionals. Any institution named on more than 200 eligible nominations will be awarded a $1,000 unrestricted grant.

All winners will receive a wardrobe featuring the best of Cherokee Uniforms and Cherokee Footwear worth more than $1,000, a Cherokee Inspired Comfort Award, a 14K gold-plated commemorative pin, a year’s subscription to Scrubs — a lifestyle magazine for nurses — and a $500 donation in their name to the Diseases Attacking the Immune System Foundation.

Nominations must contain an accurate description of 100 words or more of the candidate’s exceptional performance, which must have taken place at least in part in 2010. For every healthcare professional nominated through May 31, Cherokee Uniforms will make a donation to Nurses House, a national fund that provides short-term financial assistance to registered nurses facing serious hardship.

A panel of nurse professionals, Cherokee professionals and former award recipients will choose winners who best meet the program’s criteria of exceptional service, sacrifice and innovation. The grand-prize winner in each category will receive an all-expense-paid Caribbean cruise for two. Additional winners in each category will receive all-expense-paid trips to a 2012 U.S. medical conference of each winner’s choice and an annual membership to their preferred clinical association. Additionally, those who nominate the grand-prize winner in each category will receive a $1,000 Cherokee medical wardrobe. Winners will be announced in October.

Healthcare professionals can be nominated at InspiredComfort.com/nominate or via nomination forms available at Cherokee Uniforms retailers nationwide.

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Food Lion puts emphasis on private label

BY Antoinette Alexander

SALISBURY, N.C. — The push of private label at retail continues to gain momentum as Food Lion kicked off a promotion whereby shoppers can earn up to $10 in free groceries every time they buy private-brand products.

The promotion, dubbed the Private Brand Super Sale, begins March 2 and runs through March 29.

Each time customers shop at Food Lion during the Private Brand Super Sale and purchase at least four Food Lion or Home 360 products using their Food Lion MVP card, they earn a money-saving coupon.

Customers get $1 in coupons for the first four private-brand products they purchase and 25 cents back for each additional private-brand product they buy up to $10 ­during the promotion.

"Food Lion wants to put money back in customers’ pockets by rewarding our loyal customers," stated Shavonne Clark, Food Lion’s director of retail marketing and innovation. "Our sales trends show consumers are using more private-brand products, and this is one way we can thank customers who use Food Lion and Home 360 private-brand products. We also want to provide additional incentive for customers who may not have tried our private-brand products."

The promotion allows customers to use their MVP loyalty card to take advantage of lower prices available by purchasing their favorite private-brand products.

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Gaiam to release weight-loss yoga DVD starring Trudie Styler

BY Allison Cerra

NEW YORK — Gaiam on Tuesday said it would release "Trudie Styler’s Weight Loss Yoga," the sixth DVD release starring Trudie Styler, an actress and environmental activist, and her personal celebrity trainer James D’Silva.

"Trudie Styler’s Weight Loss Yoga" works to create a strong mind-body connection meant to help viewers become more aware of what they eat and how it feels to be full, Gaiam said. The DVD features the following exercises:

  • Yoga conditioning for weight loss, which features many traditional standing yoga poses to cleanse and strengthen, promoting a leaner, stronger and more energetic body;

  • Total body yoga, which expands on the previous routine by adding more of a challenge to work all the major muscles and build upper body, lower body and core strength;

  • Yoga abs, a 15-minute routine that concentrates on strengthening the core muscles while trimming the waist line and improving posture and balance;

  • Chair yoga, an easy-to-follow routine, perfect for those new to yoga or easing back into the practice; and

  • A bonus A.M. Yoga downloadable workout with James D’Silva.

The DVD is now available online and in retail stores wherever DVDs are sold.

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