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Cheez-It mashes together popcorn, pretzels in Duoz snacks

BY Gisselle Gaitan

Cheez-It is taking its offering of products to the next level. The brand, which is part of the Kellogg’s portfolio, has created two brand new snacks that pair together some very unexpected flavors.

The Battle Creek, Mich.-based company has unveiled the new Duoz line, which delivers a mash-up of 100% real cheese flavors and textures that change with every bite the consumer takes.

“As food mash-ups become more popular, we’re excited to launch two Cheez-It Duoz varieties that pair our favorite cheesy, crunchy crackers with two salty snacks to create new satisfying snacking experiences for everyone,” Jeff Delonis, marketing director of Cheez-It, said. “Pairing our 100% real cheese Cheez-It crackers with caramel popcorn or cheddar pretzels creates two delicious snacks with flavors and textures that change with every bite.”

The Duoz caramel popcorn and Cheddar Cracker balances sweet and salty flavors, as caramel is paired with Cheez-It cheddar crackers. The second addition to the lineup, Cheez-It Duoz Cheddar Jack Cracker and sharp cheddar pretzel delivers double the cheese flavor with the crackers and sharp cheddar pretzels.

Both snacks are now available for purchase in retail locations nationwide. Further product information can be found on the brand’s website, Facebook and Twitter pages.

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New HRG e-book focuses on visual brand impact

BY Michael Johnsen

Hamacher Resource Group on Wednesday published a new e-book, “Be Sure Your Images Make an Impact,” to help manufacturers, distributors and retailers recognize the importance of using high-quality images to promote their brand.

“This e-book helps clarify the type of image a client should consider based on the way it will be implemented,” Julie Massey, HRG visual assets manager, said. “It’s an easy-to-use guide of what to expect when a product is expertly captured and why that’s so important if you’re trying to make an impact in retail today.”

In today’s retail environment where consumers may come across a product or it’s likeness in any number of online or in-store venues, having superior product images consistently appear wherever the omnichannel shopper may happen upon them will positively influence brand integrity and sales.

While the responsibility for product images is on the CPG manufacturers, wholesale distributors and retailers need accurate, current and appealing images, too. Manufacturers want to portray their brand in its best light online and in a variety of media including marketing collateral, mailers, buyer presentations, and more. Distributors and retailers need top-quality images for promotional efforts, e-commerce sites, and signage. Additionally, distributors who incorporate images into their ordering systems can improve productivity and minimize errors leading to time and money savings.

HRG has been photographing products for the numerous uses represented in the e-book for decades. HRG’s Visual Assets team has almost five decades of experience in photography and imaging editing, and follows a refined process to ensure the best outcomes. The VA team recently delivered HRG’s entire image library with six panel views of each product to a national wholesaler client, ensuring that each picture met the requirements for the client’s e-commerce platform used by their customers.

“We take pride in providing our clients images that best represent the brand for whatever uses they have. Because of HRG’s 35+ years of experience in the retail industry, we understand and are familiar with the many places images are used and how to capture what is needed with the customer experience in mind,” Massey said. “We also enjoy those out-of-the-ordinary projects that allow us to stretch our creativity and build on our areas of expertise.”

 

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Dannon unveils Activia Dailies, a drinkable probiotic

BY Gisselle Gaitan

A new line of probiotic drinks has been added to the Activia family. Dannon, the brand’s parent company announced the launch of Activia Dailies, a 3.1 fl-oz sized drink which features live and active probiotics in a small serving size.

“Consumers have quickly recognized the various benefits of probiotics and are looking to add them to their daily routines in new ways,” Miguel Freitas, vice president of Scientific Affairs, who leads a team of registered dietitians at DanoneWave, and the maker of the Dannon portfolio of yogurt in North America said. “In a survey discussing consumer experiences of probiotics, more than half of respondents preferred them to be available in food products rather than a pill. While Activia’s traditional yogurt offers this great solution, we are excited to give consumers another quick, nutritious and tasty way to incorporate the digestive health benefits of Activia with its live and active probiotics into their diet.”

The new Activia Dailies are offered in five flavors, strawberry, blueberry, cherry, vanilla and acai berry. Each of the products also stays true to the brand’s digestive health heritage, which targets the reduction of frequent minor digestive discomforts such as, bloating, gas, abdominal discomfort and rumbling when the product is consumed twice a day for two weeks, the White Plains, N.Y.-based company said.

“Using our 20-year history of probiotics research, we developed Activia Dailies to meet the needs of consumers who are interested in trying probiotics, but would prefer a delicious, quick and easy option instead of a pill or supplement,” Carolina Cespedes, senior marketing director of Probiotic Health Brands, said. “While Activia is well-known as a delicious source of probiotics, Activia Dailies add a new level of convenience by offering probiotics in an easy-to-sip format.”

Activia Dailies are available for purchase in the dairy aisle of grocery and club stores in multi-packs featuring 3.1 fl-oz. single-serving drinks for the suggested retail price of $5.19 for a pack of eight and $9.99 for a pack of 24. The vanilla option will be available in both grocery and club stores, while the acai berry will be an in-club exclusive.

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