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Cheetos brand announces Halloween-inspired snack

BY DSN STAFF

Frito-Lay's Cheetos brand announced a slew of mischievous iniatives to help engage consumers for Halloween, which include a limited-edition Cheetos bag and a redesigned Cheetos Halloween online hub.  
 
The limited-edition bag of snacks features skeleton-shaped Cheetos treats. The 8-oz bag retails for $3.49. The new treat joins last season's multipacks of treat-size Cheetos Crunch snack bags with glow-in-the-dark packaging. The 30-count, 0.65-oz bags carry a suggested retail price of $5.00. 
 
"Halloween is our time to shine, and it's Chester Cheetah's job to add the flavor each year," said Jeff Klein, vice president of marketing for Frito-Lay. "This year, we're blowing out the treats and tricks, delivering a little bit of fun in every bag and giving families the opportunity to release some seasonal mischief; proving once again that Chester Cheetah really is the king of Halloween."
 
The brand also announced a revamped CheetosHalloween.com, which  encourages consumers to share the playful spirit of Halloween, which includes a way to digitally prank friends and family members. Project TP — a partnership with Google Maps, Google Earth and Google Maps Street View — lets consumers toilet-paper any structure around the world by entering a street address. Fans also have a chance to with gift cards or cash by completing a TP mission and entering a unique code from their product purchases. 
 
A Twitter challenge and "ghostery" store pranks also are on the Halloween checklist at  CheetosHalloween.com. The brand will introduce a 15-second television spot called "Hatchet Jim" to further add to the spooky vibe. 
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Actress Judith Light, National Council on Aging raise awareness about influenza with PSA

BY Michael Johnsen

 
 
WASHINGTON — Award-winning actress Judith Light — known for TV’s "Who’s the Boss?," "Dallas" and "Ugly Betty" — is joining the National Council on Aging to raise awareness about influenza this season, NCOA announced Monday. The Flu + You program, a national public education initiative by NCOA aims to educate adults 65 years of age and older about the seriousness of the flu, the importance of annual vaccination, and available vaccine options.
 
The public service announcement will share information about the increased risk of flu in adults 65 years of age and older and the importance of understanding their flu vaccine options and getting an annual vaccine. According to the Centers for Disease Control and Prevention, the single-best way to prevent the flu is to get an annual vaccination, which is recommended for everyone 6 months of age and older.
 
“I just turned 65 and I am busier than ever. I need to stay healthy and can’t let the flu slow me down, so I received my annual vaccination and learned there are different flu vaccine options for people 65 and older,” Light said. “I want to encourage others to speak with their doctor or pharmacist to find out more about simple steps they can take to help prevent the flu for themselves and the people they care about.”
 
“Research shows that the immune system weakens with age, which means older adults are more likely to catch the flu and that they can suffer greater complications because of other health issues,” said Albert Terrillion, NCOA senior director for Clinical and Community Partnerships and director of NCOA’s Self-Management Alliance. “Through Flu + You, we encourage all older adults to help protect themselves by getting vaccinated as early in the season as possible.”
 
Adults ages 65 and older typically account for more than half (60%) of flu-related hospitalizations and almost all (90%) of flu-related deaths. Adults 65 years of age and older have flu vaccine options, including the traditional, standard-dose vaccine and a higher-dose vaccine specifically designed to address the age-related weakening of the immune system. The higher-dose flu vaccine, which includes four times the antigen compared with the standard-dose vaccine, triggers the body to produce more antibody against the flu virus. 
 
Flu vaccination is a Medicare Part B benefit, which means there is no co-pay for eligible beneficiaries 65 years of age and older.
 
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ATKearney releases follow up discussion on ‘Winning with Digital’ study

BY Antoinette Alexander

NEW YORK — Retailers’ shift from traditional to digital marketing vehicles stands to threaten the traditional forms of collaboration between retailers and their consumer packaged goods partners and requires even tighter collaboration between the two parties in order to succeed. That’s according to ATKearney’s newly released “Implications of the ‘Winning with Digital’ Study.”

To shed light on retailers’ shift from traditional to digital marketing vehicles, the National Association of Chain Drug Stores asked ATKearney to conduct a study. That study, dubbed “Winning with Digital,” was unveiled during the recent NACDS Total Store Expo in Boston. However, as ATKearney conducted that study it came to believe that digital transformation has far-reaching implications worthy of further discussion. Enter the follow-up “thought paper” called, “Implications of the ‘Winning with Digital’ Study.”

In the follow-up discussion, ATKearney suggests that, in order to collaborate effectively in digital marketing that moves product in the physical world, retailers and manufacturer partners must align on five key points:

  • Target segments;
  • Explicit parameters;
  • Ample offers;
  • Motivating content; and
  • Rapid test and learn.

“The majority of predominantly brick-and-mortar retailers still have large transformations ahead of them to exploit the opportunities available from digital techniques. Mindsets, organizations and processes will change as marketing approaches shift toward digital. Meanwhile, CPGs can support their retail partners through this transformation,” the paper states.

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