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Cheerwine, Avett Brothers team up to benefit community organizations

BY Ryan Chavis

SALISBURY, N.C. — Cheerwine, a soft drink brand, will partner with the Avett Brothers to host the third annual Legendary Giveback, a benefit concert. The previous events raised more than $100,000, which benefited Lowcountry Food Bank, St. Jude Children's Research Hospital and Kids First of the Carolinas.

The date and location of the event will be announced in September. In the meantime, the Avett Brothers and Cheerwine are urging consumers to support the community organization of their choice by visiting Cheerwine.com/GiveBack.

"Cheerwine is privileged to again join forces with the Avett Brothers, whose musical talent is only surpassed by their generosity and community-focused values,” said Tom Barbitta, SVP of marketing and sales for Cheerwine. “What puts this band in the ‘great’ category is what they do when no one is watching. It’s an honor to present Legendary Giveback 3, turning on more people to the band’s music and hopefully many more to the idea of community service and charitable giving.”

From now until Nov. 1, consumers across the country who buy a specially marked two-liter bottle or 12-pack of Cheerwine will have a chance to win prizes, which include Cheerwine and Avett Brothers merchandise.

“We’re excited to be part of Legendary Giveback 3 and partner again with Cheerwine to encourage thousands more people to give back to their communities,” said Scott Avett, lead singer and co-founder of the band. “This has become one of our favorite events of the year, a chance to get together and say thank you to thousands of people who give selflessly to improve the lives of others.”

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Lannett approved for oxycodone hydrochloride caps

BY Ryan Chavis

PHILADELPHIA — Lannett Co. on Monday announced that its abbreviated new drug application for oxycodone hydrochloride capsules, 5 mg, has been approved by the Food and Drug Administration. It is the equivalent to oxycodone hydrochloride capsules, 5 mg, of Lehigh Valley Technologies.

“Oxycodone Hydrochloride Capsules, 5 mg, represents our third product approved by the FDA thus far in 2014 and, importantly, adds to our goal of vertical integration,” said Arthur Bedrosian, president and CEO of Lannett. “We hope to receive additional product approvals in the near future while we continue to develop our robust pipeline.”

Total sales for the year ended June 2014 for oxycodone hydrochloride capsules, 5 mg, were $7.1 million, according to IMS data. The company said it expects to ship the product in the coming months.

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Nielsen survey offers snacking insight

BY David Salazar

New York — A recent Nielsen survey has found that snacking is a big part of people’s lives. The two-week survey included roughly 1,100 adults in the United States and found that 91% of those surveyed snack at least once daily.

Another 62% of respondents admitting to snacking once or twice a day, while 7% said they snack five times or more every day. 

As for what people reach for when they need a snack, 32% of men said they look for salty snacks, while 40% of women said they look to chocolate. The causes of snacking are equally different. Women surveyed mostly snacked to satisfy hunger between meals (49%) and just for enjoyment (40%).

“In comparison to men, women are more apt to reach for a snack when they are stressed or bored or simply want a treat,”  Nielsen SVP of global consumer insights, James Russo, said. “For men, the biggest difference was having a snack as a breakfast alternative.” 

For almost one quarter of men and women surveyed, snacking is a replacement for meals. About 22% of women and 24% of men surveyed said they snack instead of eating a meal. The most commonly replaced meal was lunch.

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