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Charmin launches restroom app for on-the-go consumers

BY Allison Cerra

CINCINNATI — Charmin has launched a new and improved mobile application that provides users with the ability to search for and rate restrooms across the country.

Charmin said its SitOrSquat: Restroom Finder app — available for iPhone, iPod Touch and Android devices — helps take the guesswork out of finding a clean public restroom, including those equipped with specific features, such as changing tables and handicap access, and now features a simplified rating system, an easier way to log in and share with others and a Spanish-language version. The original app, which was called SitOrSquat: Bathroom Finder, launched in 2008. A total of 119,000 restrooms are included on the new app, P&G said.

“Charmin doesn’t just help at home, but also when people are out and about and need it most. SitOrSquat helps families find clean and comfortable bathrooms wherever they go. Why should anyone have to settle for anything less?” said Laura Dressman, P&G external relations manager for the company’s family care team.

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Ruffles creates ‘ultimate’ snacking experience

BY Allison Cerra

PLANO, Texas — PepsiCo is expanding one of the flagship brands from its Frito-Lay division.

The company has introduced the Ruffles Ultimate line, which includes chips that feature ridges twice the size and depth of the ridges in original Ruffles potato chips, as well as dips that are made with chunks of real bacon or real beef and cheese to provide the "ultimate" snacking experience, the company said.

"Guys live for larger-than-life moments that fuel legendary stories they share for years," Frito-Lay North America VP marketing Tony Matta said. "Male bonding is a rite of passage for guys, and what better way to bond than by attending one of the most exciting parties on the planet. The Ruffles Ultimate line was created to fuel epic moments. It’s in moments like these, often over a bag of chips, where recounting the tale is almost as fun as being there the first time."

Ruffles Ultimate potato chips are offered in a variety of sizes: a 1.875-oz. bag for a suggested retail price of $1.09; a 2.5-oz. bag for a suggested retail price of $1.49; and an 8-oz. bag for a suggested retail price of $4.29. Ruffles Ultimate dips are available in 15-oz. jars for a suggested retail price of $3.99.

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Walgreens’ social media director heads to Campbell’s

BY Allison Cerra

CAMDEN, N.J. — Campbell’s has tapped Walgreens’ social media director to lead the soup maker’s digital marketing and social media efforts.

Campbell’s on Thursday said Adam Kmiec will serve as director of digital marketing and social media, responsible for leading a global digital marketing and social media strategy that encompasses both consumer-facing communications and corporate initiatives. As part of his role, Kmiec will work closely with global communications, consumer affairs, investor relations, public affairs and corporate responsibility functions and business unit marketing, teams and will report to Andrew Brennan, Campbell’s VP global strategy, advertising and design, the company said.

“Adam brings a great deal of experience to Campbell, including a broad marketing background and a specific expertise in digital and social media," Brennan said. "Throughout his career, Adam has helped a variety of consumer brands establish and expand their digital marketing efforts, and I am confident that he will help Campbell do the same. A major focus of our growth strategy is to strengthen our brand and product equities by connecting with new consumers in new ways. Adam will play an important role in this effort.”

Prior to joining Campbell’s, Kmiec served as director of social media at Walgreens and established programs that helped advance the drug store chain’s digital marketing efforts. He also was responsible for implementing and overseeing social media policies and governance across Walgreens corporate communications and its nearly 8,000 retail locations, including the use of social media tools for employee communications. Prior to that, he worked at MARC USA as SVP interactive marketing innovation.

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