Characters from ‘Star Wars’ and ‘Frozen’ get starring roles in new Jelly Belly collections
FAIRFIELD, Calif. — Jelly Belly Candy Co. is giving consumers a mix of whimsical fantasy and iconic sci-fi with its latest additions, which includes two of Hollywood’s biggest blockbuster films — "Star Wars" and "Frozen."
The Star Wars collection contains three 1-oz. bags and a 2.8-oz. Grab & Go bag, and each bag is filled with a "galaxy mix" of Jelly Bell beans. The mix is comprised of: Sparkling Berry Blue, Sparkling Blueberry, Sparkling Green Apple, Sparkling Sour Apple and new flavors Sparkling Grape Soda, Sparkling Wild Blackberry and Sparkling Island Punch.
The 1-oz. bag features images of a Stormtrooper, Darth Vader and Yoda. Consumers looking for more galactic flair can choose the 2.8-oz Grab & Go, which features the iconic Darth Vader (wielding a red lightsaber, of course). Both 1-oz. and 2.8-oz. bags are available beginning June 2014.
The Frozen collection, modeled after Disney’s recent hit animated film, contains an Icicle mix and includes flavors like: Sparkling Berry Blue, Sparkling Blueberry, Sparkling Cream Soda and the new Sparkling Grape Soda flavors. The 1-oz. bags, available to retailers in June, feature Queen Elsa, Princess Anna and Olaf the snowman. The 2.8-oz. Grab & Go bag features the three aforementioned characters linking arms. The Grab & Go bag is available beginning in July.
The company also announced a Frozen gift bag, which comes in a shimmering periwinkle-colored packaging and features the three main characters. The gift bag is filled with 7.5-oz of the Icicle mix and is available in August.
Canada’s Shoppers Drug Mart to kick off ‘This Summer – Only at Shoppers’ campaign
TORONTO — Canadian pharmacy retailer Shoppers Drug Mart is launching on Saturday a new campaign, dubbed “This Summer – Only at Shoppers,” to introduce hundreds of exclusive products and an interactive online portal.
“We’re all looking forward to the warmer weather and spending more time outside, especially after the winter we just had,” stated Chong Bang, SVP merchandising for Shoppers Drug Mart. “We want to help Canadians get the most out of summer by offering great new products, seasonal tips and a chance to win valuable prizes.”
The new Only at Shoppers online portal shares seasonal trends, tips and product picks from popular Canadian bloggers and experts in the realm of health, fitness, beauty and parenting. Features include articles, videos and blog posts, averaging more than 90 pieces of overall content with topics ranging from kid-friendly travel tips to easy workplace exercises.
The summer campaign will be supported in-store with POP, consumer emails and in-store radio along with owned and social media. In addition, television, radio and digital advertising will support the in-store and online contest communicating offers.
Dollar General Literacy Foundation awards more than $6 million in grants
GOODLETTSVILLE, Tenn. — The Dollar General Literacy Foundation on Friday announced the award of more than $6 million in grants to 700 schools, nonprofits and literacy organizations across the 40 states Dollar General serves to support adult, family and summer literacy programs.
"At Dollar General, we are passionate about our mission of Serving Others throughout the communities we serve," stated Rick Dreiling, Dollar General’s chairman and CEO. "It’s exciting to see the Dollar General Literacy Foundation’s outreach in action as we partner with organizations to further education and literacy and make a real difference in people’s lives.
Since its inception in 1993, the Dollar General Literacy Foundation has awarded more than $92 million in grants to nonprofit organizations, helping more than 5 million individuals take steps toward literacy or continued education.