CHANGING CHANNELS: Hot products outside of food, drug and mass
LOS ANGELES —From images of moviegoers emerging from a cinema covered in bites and closures of luxury stores in New York, to reports of infestations in other major cities, bed bugs have become the biggest six-legged menace since killer bees, infesting the country in ways unseen for more than 50 years. The tiny, blood-sucking insects have become a hazard in any place where furniture is shared, and they can hitch rides home with travelers in suitcases and on other personal belongings.
Pacific Share Holdings has launched a new 100%-natural bed bug spray as part of its Nature-Cide line of products. The spray comes in 32-oz. bottles for home use (suggested retail price of $19.99), as well as 8-oz. ($9.99) and 2-oz. ($3.99) bottles for travelers.
HILLSBORO, N.H.—As cars get older, a variety of environmental factors ranging from ultraviolet rays to chemicals to pollutants can start to erode the clarity of headlight lenses, thus reducing headlights’ ability to emit light and contributing to the risk of crashes.
But lighting company Sylvania has launched a way for drivers to combat the problem with its Headlight Restoration kit. While replacing headlight lenses can cost up to $300, restoring them costs around $25. The kit removes the hazy, yellow appearance of older headlight lenses, as well as provides protection from UV rays and up to 70% glare reduction, according to Sylvania.
CVS’ future rests on front-end, private-label evolution
NEW YORK CVS Caremark has no doubt been a trailblazer in the healthcare arena, positioning itself along the front lines to leverage its various points of care to improve outcomes and lower healthcare costs. But with all that CVS Caremark has done and will continue to do in the healthcare space — and it is no doubt a lot — it still has more than 7,000 retail locations, and the front of the store continues to be a critical part of its business and a major growth driver for the company.
(THE NEWS: At his last analyst day, Ryan sets out course for future CVS Caremark. For the full story, click here)
The front end is an $18 billion business for CVS and to be sure the company continues to look for ways to drive even more productivity out of its stores. It comes as no surprise that one area it will target for additional growth is private label. Private-label penetration currently stands at 17%, and over the next two to three years, company executives expect that number to grow to more than 20%.
"Private-label brands continue to grow and evolve. In this economy, consumers have shown that they are much more willing to try private-label products," Mike Bloom, EVP merchandising and supply chain, told analysts during Friday’s 2010 analyst meeting in New York. He noted that by the end of 2010, CVS/pharmacy will have nearly 5,100 private-label items storewide, which is an increase of 900 items versus last year. Each year, the company adds about 900 new private-label items and leverages ExtraCare to encourage trials among cardholders.
What is news, particularly to suppliers, is that a key component of CVS’ private-label program is an entirely new line that the company plans to introduce in February 2011, called Just The Basics — named to clearly communicate its functional, value-priced, smart, simplicity positioning. What is significant is that the new line is not a national-brand-equivalent type execution, but rather, more of a basic entry-point, low-price alternative.
"Now, while many retailers are stuck in the brand-follower mode of the 1980s, we have evolved to a leadership role," Bloom said.
The company also is increasingly turning to "treasure hunt" items and is using its circulars to drive front-end sales. For example, it recently promoted a WiFi-capable Netbook for $99.99 on the front page of its circular. While a Netbook isn’t your traditional drug store product offering, it has proven to be a hit among shoppers. CVS sold $3 million worth of Netbooks in three weeks, and it will be a $15 million item at CVS, the company said.
Then there’s beauty. As the article states, CVS is piloting a mini format of its Healthy Skincare Centers (in 120 stores) and will launch in January an ExtraCare Beauty Club.
Clearly the front end continues to be a significant growth driver for CVS and that will continue to be the case for a long time to come.
Natural rodent repellant Fresh Cab available at retail
BISMARCK, N.D. An all-natural rodent repellant continues to gain a stronger retail presence with more than 3 million pouches sold, which come in convenient four-pack boxes.
Earth-Kind’s Fresh Cab, created by gardener and environmentalist Warberg Block, uses ground corn cobs soaked in essential botanical oils and packaged in small biodegradable pouches.
Fresh Cab is sold at 15,000 home, garden, hardware and farm and ranch stores throughout the nation.