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Changing Channels — Hot products outside of food, drug and mass

BY DSN STAFF

NEW YORK — Sagging, the practice of letting one’s pants hang slightly below the waist in a way that exposes the underwear, is a fashion trend that has inspired heated debate of a sort unseen since the mink stole, pitting supporters of free expression against those who see it as indecent exposure. Like fur, it likely will stick around for some time, so inventor Andrew Lewis has taken the pragmatic route with Subs, launched by Hatch Ventures. Subs work like suspenders or garters, holding pants up so that they don’t fall down too low 
and inhibit wearers’ ability to walk and climb stairs. Subs retail for around $34.95, and products also come packaged in kits.

BOYNTON BEACH, Fla. — It may be stay-
indoors season now, but spring will arrive in a few months, bringing Americans out for camping, fishing and other outdoor activities. United Spirit of America has unveiled Basic Edition, a line of personal care products designed for outdoor enthusiasts, military and law-enforcement personnel. The products make personal care easy while delivering protection against sun exposure, insects and germs. Products include a combination shampoo, body wash and shaving lather; a sunscreen spray that also acts as an insect repellant; anti-fungal foot powder; and anti-bacterial gel. Prices 
range from 
$1.99 for the antibacterial gel to $8.99 for the foot 
powder.

SAN ANTONIO — It’s common for parents washing babies’ cloth diapers to end 
up with an un­-
pleasant ammo-
nia smell, but 
Texas-based Rockin’ Green has created a way to get rid of the scent. Funk Rock is designed to eliminate the ammonia smell that emanates from cloth diapers in half an hour or less. The product uses 
a natural ammonia-busting 
compound that elim­inates odors with a few tablespoons. Funk Rock also works on odors from pets’ urine. It is available in 9-oz., one-month supplies for $12.95.

NEW YORK — It’s hard to convince most small children that medicine will help them when it tastes positively vile, but one doctor who encountered this dilemma with his two small children created Sippy Sure, a sippy cup that mixes medicine with more palatable beverages. The cup, launched by Iatrical Innovations, works by keeping the medicine and the beverage separate, but mixing them together when a child drinks from it in a way that will administer the medicine without the child detecting it. The cup retails for $8.99.

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Dollar General raises guidance after strong Q3

BY DSN STAFF

GOODLETTSVILLE, Tenn. — Dollar General reported that its third-quarter net income was $128 million, or a diluted earnings per share of 37 cents.

Excluding a net loss of $8 million ($5 million after income taxes) relating to the early repayment of certain long-term obligations, net income for the 2010 third quarter was $133 million, or a diluted EPS of 39 cents, a 76% increase over net income of $76 million, or 24 cents per diluted share, in the third quarter of fiscal 2009.

The boost prompted the company to raise its full-year adjusted earnings per share guidance to the range of $1.78 to $1.81, Rick Dreiling, chairman and CEO said.

Net sales for the quarter increased 10.1% to $3.22 billion in third quarter 2010, compared with $2.93 billion in the year-ago period. Same-store sales increased 4.2% in the 2010 quarter and 9.2% in the 2009 quarter, with customer traffic and average transaction amounts contributing to the same-store sales increases in both periods.

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Prochieve cuts premature birth risk

BY Alaric DeArment

MORRISTOWN, N.J. — An investigational drug made by Watson Pharmaceuticals and Columbia Labs reduced the risk of premature birth, according to results of a late-stage clinical trial.

The two companies announced results Monday of a phase-3 trial of Prochieve (progesterone), a vaginal gel, saying that it produced a significant reduction in the number of preterm births. The trial was conducted under a collaboration with the Eunice Kennedy Shriver National Institute of Child Health and Human Development, part of the National Institutes of Health.

“The primary result of this trial shows that vaginal progesterone reduces the rate of spontaneous preterm birth,” chief of the NICHD’s perinatology research branch Roberto Romero said. “Preterm birth is a serious public health problem, affecting 10% to 12% of all pregnancies in the United States and costing approximately $26 billion per year.”

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