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A chain reaction?

BY Rob Eder

More than one-third of pharmacy patients say that the pharmacist is a very important factor for them when choosing a preferred pharmacy — and 92% of patients say they have a preferred pharmacy, according to an exclusive survey of nearly 800 patients conducted by AccentHealth and DSN in late July and early August. But when asked which types of pharmacies they believed had the most professional and trained pharmacists, 33% answered traditional drug store chains, such as Walgreens and CVS.

To see more Patient Views, click here.

Patient Views is a new, exclusive consumer insights feature that will be appear in every edition of DSN magazine and the daily e-newsletter DSN A.M. If you could ask 4,000 patients anything at all, what would it be? Send your questions to reder@lf.com.

At which pharmacy channel do pharmacists have the most skill?

Source: AccentHealth. To view the methodology, click here.

 

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Forbes Connection releases updated ‘Insider’s Guide’ to industry

BY Rob Eder

NEW YORK — The Forbes Connection has released its newly updated "Insider’s Guide to Retail Success 2012-13."

The comprehensive, 100-page report is organized by front-end categories, including, OTC/health, personal care/beauty, convenience foods/beverages and general merchandise. The Forbes Connection "Insider’s Guide" also provides expert analysis and vital information from a category perspective, on the strategies of the major chain players, including Walgreens, CVS, Walmart, Target, Costco, Kroger, Dollar General, as well as the top competitors in each of these channels.

In addition, the new report also offers new insight into consumer buying attitudes, shopping habits and preferences, as well as an analysis of the new buyer-seller dynamic and third-party information "that will translate into strategic supplier action and success in meeting the challenge of change," Forbes Connection president Jay Forbes said.

To order the presentation, visit ForbesConnection.com and click on Chain Marketing Reports.

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Lilly Diabetes launches mobile app to support Type 1 diabetes patients

BY Allison Cerra

INDIANPOLIS — Lilly Diabetes announced that it has launched a new mobile application designed for caregivers and healthcare providers who support people with Type 1 diabetes.

The Lilly Glucagon mobile app is an interactive tool designed to teach caregivers how to use severe hypoglycemia treatment Glucagon (1-mg) for injection through simulated practice, thus helping caregivers better understand Glucagon’s role in diabetes management. The Lilly Glucagon mobile app includes:

  • Information about severe hypoglycemia and Glucagon;

  • Simulated practice demonstrating how to prepare and inject Glucagon;

  • Visual and audio emergency instructions;

  • Tools to keep track of kit locations and alerts for expiration dates; and

  • Important safety information.

"Lilly Diabetes is committed to developing personalized solutions to help people with diabetes achieve their treatment goals and improve their outcomes," said Matt Caffrey, U.S. product brand director of marketing specialty for Lilly Diabetes. "The Lilly Glucagon mobile app leverages the power and reach of mobile technology, providing another opportunity to support people living with Type 1 diabetes. Lilly Diabetes is constantly striving to create new and better tools to support the diabetes community in a variety of ways."

The Lilly Glucagon mobile app now is available on the iTunes store as a free download for iPhone or iPad mobile devices.


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