BEAUTY CARE

CEW launches consumer beauty magazine

BY DSN STAFF

NEW YORK — Cosmetic Executive Women is looking to expand the consumer reach of its annual Insiders’ Choice Beauty Awards by launching an online magazine created specifically for beauty connoisseurs.  

The Insider’s Choice Digital Beauty Guide, available now on CEW.org, is an interactive digital magazine that features an Editor’s Letter explaining the awards’ voting process; quotes on beauty tips and trends from notable beauty and lifestyle experts; imagery from fall New York Fashion Week and shopping icons so consumers can click-to-buy the finalists and winners of the Beauty Awards.

An app version can also be downloaded from the Apple App Store and Google Play by searching “CEW Beauty Awards.”
 

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Banana Boat launches ‘Big Family Reunion’ sweepstakes

BY Antoinette Alexander

SHELTON, Conn. — Energizer Personal Care, the makers of Banana Boat sunscreen, has launched its Great Big Family Reunion initiative to encourage families to get together and have fun in the sun, while helping to protect everyone from harmful UV rays.

Banana Boat Great Big Family Reunion offers summer fun in the sun adventures for the whole family, and visitors can enter a sweepstakes that offers the chance for one family to win a reunion for up to 50 of their family members and friends. Participants can also spin the Wheel of Fun for activities to entertain their families all summer long.

To enter the Great Big Family Reunion Sweepstakes visit greatbigfamilyreunion.com.

Banana Boat is also equipping families to have the best summer ever through its offering of three new sunscreen innovations:

  • Banana Boat SunComfort Clear UltraMist Sunscreen does more than protect against the sun's harmful rays and is great for everyday use. This new formula allows sand to easily brush off and moisturizes to relieve dryness caused by sun, chlorine and salt water. According to the company, SunComfort has undergone and passed testing in seven conditions – sun, pool water, ocean water, wind, sweat, sand and extreme heat up to 100 degrees;
  • Banana Boat Dry Oil Clear UltraMist Sunscreen now includes argan oil providing a unique lightweight dry oil formula that does more than protect against the sun's harmful rays, leaving skin feeling silky-smooth and moisturized; and
  • Banana Boat Sport Performance Lotion Sunscreen now includes powerstay technology specifically designed for the sport enthusiast and active individual who doesn't want to be slowed down when out in the sun. According to the company, this new formula stays on in seven conditions – sun, pool water, ocean water, wind, sweat, sand and extreme heat up to 100 degrees.
     

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Coppertone teams up with soccer stars to inspire daily sun protection

BY Antoinette Alexander

Soccer star Christen Press

WHIPPANY, N.J.  — Bayer Healthcare, the maker of Coppertone, has kicked off a multi-year deal with U.S. Soccer and the National Women’s Soccer League to encourage the use of sun protection on and off the field.

Christen Press, star forward for the U.S. Women’s National Team, will be joined by fellow soccer stars Graham Zusi, Kelley O’Hara and Matt Besler as brand ambassadors for Coppertone.

Coppertone brand wants to remind families that using sunscreen is a critical step to protecting their skin. Athletes especially receive more UV exposure than the general public, spending long hours practicing outdoors often during peak sun hours. As soccer is one of the most-played sports by children ages 4 to 19 in the United States and studies have shown that outdoor sports increase the risk of sun damage during childhood, supporting the use of sunscreen for soccer players and their fan base will help encourage sun smart habits that can last a lifetime, the company stated.

“Sunscreen needs to be a part of everyone’s daily routine, especially athletes who are continually outside,” stated Elizabeth Hale, clinical associate professor of dermatology at the New York University Langone Medical Center and consultant to Bayer HealthCare. “It’s an important tool for helping to prevent sunburn, and when used as directed on the labeling with other sun protection measures, it can help reduce the risk of premature skin aging and even skin cancer. People should apply it every morning as a part of their daily routine.”
 

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