BEAUTY CARE

C’est Moi unveils color cosmetics, skin care line

BY DSN STAFF

C’est Moi is entering the beauty space with products geared specifically towards tweens and teens. The new collection features skin care and wearable color cosmetics, which have launched exclusively on Target’s website, as well as the company’s website.

“Most products on the market are not specifically designed for young, delicate skin, for among other reasons, the lack of education about ingredients within the beauty industry. We’re ecstatic to provide affordable, clean and clinically tested products that deliver on C’est Moi’s core values of education and ingredient safety,” Jennifer Saul, vice president of marketing for C’est Moi, said.“We empower girls through celebrating their individuality and encouraging self-discovery.”

All products are dermatologist tested, made with natural and organic ingredients, hypoallergenic, fragrance-free and cruelty-free, the Santa Monica, Calif.-based company said.

C’est Moi’s Gentle Skin Care Collection contains organic aloe, calendula, extracts of strawberry, cucumber, kiwi, apple, green tea, chamomile water, organic sweet almond oil and Shea butter as featured ingredients. A total of five products will be featured, starting at $10 and ranging in price up to $26 for a three-piece skin care set.

The Cosmetics’ Color Collection for eyes, face, lips and cheeks contains 33 products for natural and fresh makeup looks, with neutral shades and pops of color. Prices range from $8 to $25 for a six-piece makeup crayon set.

All products are currently available for purchase on C’est Moi and Target’s websites.

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L’Oréal Professionnel, ModiFace launch hairstyling app

BY DSN STAFF

After paving the way with makeup tutorials for various brands, such as MAC and Bobbi Brown, ModiFace is partnering with L’Oréal Professionnel to bring augmented reality to the digital hair space.

Together the two brands have announced the launch of Style My Hair, an app that allows users to try on various shades of hair colors, such as blonde, brunette and purple to see what it would look like in real time.

“Style My Hair 3D is our first initiative to illustrate how L’Oréal is leading the way in the service-oriented beauty marketplace. These tech collaborations enable our dynamic professional brands to enhance the expertise quotient in their services, while also providing consumers with a personalized brand experience and richer engagement,” L’Oréal chief digital officer Lubomira Rochet said.

With the help of augmented reality, the app is able to detect a user’s hair strand by strand without having to focus on the face. After the hair is captured, an instant transformation to any hair color can be seen, the New York City-based company said.

“Over the past 10 years, we have focused on creating the most realistic AR try-on capability for the beauty industry. The result is a revolutionary technology based on Artificial intelligence that allows us to get a high level of sophistication. This technology is now available on hair color exclusively with L’Oréal Professionnel,” ModiFace CEO Parham Aarabi said.

The Style My Hair app is currently available for iOS devices and will be launching soon for Android.

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Schmidt’s Naturals intros Tooth + Mouth Paste offerings

BY Gisselle Gaitan

Schmidt’s Naturals, which previously announced it had been acquired by Unilever, is introducing a new line Tooth + Mouth Pastes. The line will contain four flavor offerings, with a fifth to be added in February. Each of the oral care products is formulated with ingredients, such as superfood extracts, vitamins and magnolia bark extract, the Portland, Ore.-based company said.

“Our customers are seeking effective, high-performing alternatives to traditional personal care products and toothpaste is no exception,” co-founder Jaime Schmidt said. “With their preferences in mind, we focused on providing all the essential functions of a toothpaste, but taking it a step farther with supercharged vitamin and superfood ingredients to encourage overall mouth health. We’re innovating formulas that go beyond your teeth.”

Also found in each product are organic aloe leaf juice, tea tree and CoQ10. Like other offerings from Schmidt’s Naturals, this latest launch is free from controversial toothpaste ingredients, such as SLS, PEG, artificial sweeteners, flavors and dyes.

The newly launched flavors are:

  • Wondermint  contains the classic flavor of mint without a bitter aftertaste;
  • Activated Charcoal  an onyx grey paste that contains the mint flavor found in the Wondermint option;
  • Vanilla Chai  features a warm, mildly spicy and sweet vanilla taste; and
  • Coconut + Lime  combines the taste of coconut with citrus lime notes, while also containing an undertone of mint.

“Schmidt’s is pushing the category forward with products that prioritize significant technological and biological advancements in natural, using high-quality plant and mineral-derived ingredients. ‘Natural’ no longer has to be seen as reductive or overly simple — this is the next level of natural,” co-founder and CEO of Schmidt’s Naturals Michael Cammarata said.

Schmidt’s Naturals Tooth + Mouth Pastes are now available for purchase online and in select retail locations for the suggested retail price of $5.99.

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