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Cepacol Sensations ready to soothe this cough-cold season

BY Michael Johnsen

LEBANON, Pa. — Reckitt Benckiser this fall launched Cepacol Sensations, pictured here in a CVS, for those consumers looking for sensational relief to help soothe their sore throat irritation. The product line contains a lower amount of numbing medication than Cepacol Maximum Strength products, but the three variants relieve sore throat pain and provide either an instantly cooling, warming or refreshing sensation.

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H.D. Smith to acquire West Coast wholesaler

BY Barbara White-Sax

SPRINGFIELD, Ill. — H.D. Smith, one of the largest pharmaceutical wholesalers in the United States, announced plans to acquire Valley Wholesale Drug in a merger agreement transaction.

The acquisition will increase H. D. Smith’s customer base in California and give the wholesaler an opportunity to expand into the Pacific Northwest, a market in which it currently has a limited reach.

Valley Wholesale serves more than 1,000 independent pharmacies in California, about half of the state’s market. Valley Wholesale Drug customers will benefit from access to H. D. Smith’s broader product, service and solutions portfolio through its national network of distribution facilities and sales teams.

In the past few years, H. D. Smith has ramped up its national expansion effort to increase its independent pharmacy and institutional customer base and expand service offerings to customers across the country.

Since 1995, the company has acquired regional distribution players or built distribution centers in seven states serving key regions, including Texas, Illinois, California, New York Metro, Florida, New England and Kentucky.

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Family Dollar names chief marketer

BY Gail Hoffer

MATTHEWS, N.C. — Family Dollar Stores has named Jocelyn Wong to the position of SVP, chief marketing officer. Wong will report to Michael Bloom, president and COO.

“Effectively communicating our everyday value pricing to our customer is critical to driving trips and reinforcing our brand to grow our market share,” said Bloom. “In a highly competitive retail environment, Jocelyn brings the experience and strategic vision we need to drive innovation in how we communicate to our customer to differentiate our brand and improve customer loyalty through our circulars and in-store experience.”

Wong began her career with Proctor and Gamble where she held various roles including associate marketing director, NA Oral Care. Most recently she served as group VP shopper marketing for Safeway, where she led the creation of a newly formed shopper marketing organization. Wong holds a Bachelor of Science degree in chemical engineering and Biochemistry from Purdue University.

 
 

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