HEALTH

Centrum MultiGummies set to shake up gummy vitamin sets

BY Michael Johnsen

MADISON, N.J. — Pfizer Consumer Healthcare on Thursday announced the launch of Centrum MultiGummies, adding a leading multivitamin brand to the number of adult gummy vitamin options on the shelf. Pfizer's Centrum Silver brand is the No. 1 multivitamin in the market across total U.S. multi-outlets, with $190.6 million in sales for the 52 weeks ended April 19, according to IRI data. 
 
“We continue to evolve the Centrum product line to reflect consumers’ varying needs and preferences. In our research, consumers said they wanted a more enjoyable way to get essential vitamins and minerals daily, which is why we are pleased to offer the addition of Centrum MultiGummies,” said Chris Lynch, senior product manager for Centrum. “Now consumers can get the nutrients they need from the brand they know and trust, in a great tasting gummy form.”
 
“According to nutritional health data, nine out of 10 Americans are not getting enough of key essential nutrients such as Vitamins D and E,” stated Elizabeth Ward, registered dietitian and nutrition health expert. “A new multivitamin formula that is easy to take allows consumers to get key vitamins and minerals that are so important to supporting nutritional health.”
 
Centrum MultiGummies is the latest addition to Centrum’s multivitamin product line. Centrum Multivitamins offers one of the most comprehensive lines of product forms, including tablet, chewable, liquid forms and now gummies. Centrum MultiGummies include key nutrients such as Vitamins D, B12 and E, and are available in natural flavors (berry, cherry, orange), are gluten-free, use only natural colorants and do not contain any artificial sweeteners.
 
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Glucose Health targets Type-2 diabetes patients with new supplement

BY Michael Johnsen

BENTONVILLE, Ark. — Glucose Health on Thursday announced completion of the first production run of Glucose Health Natural Blood Sugar Maintenance, a new product targeting the type-2 diabetes consumer market segment.
 
According to the company, Glucose Health is a good source of fiber and contains five natural compounds including cinnamon tree bark extract, chromium picolinate, extracts of green and white teas, vitamin C and stevia leaf. Glucose Health is available as either a blueberry or strawberry tea mix and sells for $24.95 on its site. 
 
“Glucose Health is a product with a competitive edge in a growing market segment," said Murray Fleming, Glucose Health CEO. "With Glucose Health product inventory available beginning today, we now look forward to updating our shareholders and other interested investors regarding our sales initiatives. We expect our first sales related update the week of June 22, 2015, followed by our periodic Securities and Exchange Commission filing on August 14, 2015.”
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GoJo cleans up sanitizer scene with launch of Purell Wipes

BY Michael Johnsen

AKRON, Ohio — GoJo Industries recently expanded its hand sanitizer position with a new purchase opportunity — one that’s mom-friendly, serves an on-the-go need and is incremental to the category — with its launch of Purell Wipes into retail. Consumers, however, already are familiar with Purell Wipes to some extent as many retailers have positioned them near the shopping carts, which has created a free trial of sorts.

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The Purell brand has established a compelling proposition in the hand sanitizer space, and has become synonymous with successfully killing germs and accessibility. “[Purell] Wipes falls into that for a couple of different reasons,” said Kathleen Leigh, marketing director for Purell consumer, e-commerce and shopper marketing, in an interview with DSN. “Accessibility because people want products like that when they’re on the go, in their cars or wherever,” she said. “They also, to add to hand sanitizer, sometimes want [germ-killing] and cleaning. [The canister] fits nicely in a cup-holder in a car. We have found that … people like having it there [for their] messy kids when they’re getting in and out of mom’s mobile command center,” she said.

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