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Centennial men creme gets a revamp

BY DSN STAFF

WILTON, Conn. — Men are more than an afterthought at Nivea. The company has a full array of men’s items, including one that is so hard to get that it fetches three times its suggested retail price on eBay.

(Click here to view the full Category Review.)

Last year Beiersdorf’s Nivea revamped its 100-year old classic cream, aiming for male appeal. Nivea Men Creme hit shelves around the world last April.

Developed in 1911, Nivea Creme was originally conceived as a woman’s moisturizer. But the company found men liked to use it for shaving and other moisturizing needs. With that in mind, Nivea Men Creme was produced with a more masculine scent.

The packaging also has been toughened up — the navy and silver embossed screw-top tin is made from aluminum and has side rings for better grip.

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In pursuit of the best looking facial hair

BY DSN STAFF

NEW YORK — It is estimated that 80% of the male population between the ages of 18 and 34 years old currently sport a look with facial hair. These younger consumers are more than willing to use products to hide gray that often grows in earlier on facial hair than on their heads. That’s spurred interest in color, such as Combe’s Just for Men Mustache & Beard. The formula “shuts off” so it doesn’t go too dark and lasts until gray comes in.

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Bilingual ‘Wellness Wheel’ hits 1.5K locations

BY Michael Johnsen

Hispanic consumers are a significant growth driver behind many dietary supplements, more so than their non-Hispanic counterparts.

(Click here to view the full OTC Megatrend Report 2016.)

Sales of popular VMS products were up 9% among Hispanic shoppers for the 52 weeks ended Aug. 8, 2015, according to Nielsen data provided by Univision. That compares with a still-significant 5% growth rate among non-Hispanic consumers.

That may explain why Pharmavite recently introduced its bilingual “Vitamin & Supplement Wellness Wheel” to more than 1,500 locations, primarily in such military locations as the Exchange, as well as Dillons and smaller drug stores, such as Smith Drug and CVS Health’s Navarro Discount Pharmacy.

The wheel includes gender-specific recommendations for everything from bone health to sleep support.

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