Celsius gives consumers the ultimate challenge
DELRAY BEACH, Fla. Celsius is launching the Ultimate Workout Challenge summer campaign to inspire consumers to be active.
Celsius is tapping its national brand spokesperson, Mario Lopez, to help coach consumers along the way.
Throughout the summer, consumers will be able to upload short video clips of their favorite way to achieve their ultimate workout, whether it’s walking the dog everyday or a grueling triathlon. Participants will be able to see the tips and tricks people across the country have found to help keep them motivated and stay active. Select recipes from Mario Lopez’s nutrition book, “Extra Lean,” will be featured on UltimateFitnessPartner.com as well as workout tips from top professional athletes and exclusive news and event information.
“Celsius is my Ultimate Fitness Partner, and we’re working together to help people everywhere improve their diet and fitness,” said Mario Lopez. “I’ll be sharing my favorite workout tips as well as recipes from my latest book, ‘Extra Lean,’ because we want America to know how important both a healthy diet and regular exercise are to overall good health.”
For more information and to sign up to take the Celsius Ultimate Workout Challenge, please log on to UltimateFitnessPartner.com.
Gerber Generation campaign focuses on nutrition
FLORHAM PARK, N.J. Gerber is expanding its new integrated marketing campaign to underscore early childhood nutrition.
Gerber Generation, which debuted in March television, out-of-home and print advertising, is enhancing its campaign by throwing 1,001 baby showers in partnership with House Party. The expanded campaign follows on the Start Healthy, Stay Healthy nutrition system the brand uses for its products to address childhood nutrition and obesity.
The baby showers will be held at homes of moms and moms-to-be, where they can talk about the importance of good nutrition and introduce their friends and family members to Gerber’s wide array of resources that span from pregnancy through preschool. The parties will involve a mix of fun and education, and will include informational games, literature and Gerber product samples that help guide newly forming families through a baby’s nutrition journey.
“We have been leaders in early childhood nutrition and focused on the issue of childhood obesity for years,” said Rick Klauser, head of marketing for Nestle Infant Nutrition. “Research shows that the nutrition children get in the first five years can affect their health forever. We thought the idea of telling the story to moms from the mouths of children from all walks of life, at every stage of development from birth to age four, was compelling. These children are the next generation, the ‘Gerber Generation,’ and they deserve a healthy start.”
Whole grain, bran intake may reduce death risk in diabetic women
NEW YORK Women who consume bran and whole grain foods are less likely to die from cardiovascular disease and other causes, researchers reported in the American Heart Association’s journal, Circulation.
The study — led by senior author Lu Qi, M.D., Ph.D., and colleagues — used data from 7,822 women diagnosed with Type 2 diabetes. During up to 26 years of follow-up, 852 deaths occurred, including 295 from cardiovascular disease in the diabetic women. The researchers used data from the food frequency questionnaires to calculate consumption of whole grain and its sub-components of bran and germ, as well as cereal fiber, in grams per day. They then divided the women into five groups based on their consumption of whole grain and its components.
Women who ate the most bran had 9.73 grams (median value) per day; those with the lowest consumption ate less than 0.8 grams (median value) per day.
The result: Women with Type 2 diabetes who ate the most bran had an average 35% lower risk of death from CVD and a 28% reduction in death from all causes than women who ate the least amount.
“To my knowledge, this is the first study of whole grain and its components and risk of death in diabetic patients,” said Qi, assistant professor of medicine at Harvard Medical School and assistant professor of nutrition in the Harvard School of Public Health. “Patients with diabetes face two to three times the risk of cardiovascular disease and premature death compared to the general population. These findings suggest a potential benefit of whole grain, and particularly bran, in reducing death and cardiovascular risk in diabetic patients.”
The American Heart Association recommends a dietary pattern rich in whole-grain, high fiber foods and that half of an individual’s grain intake should come from whole grains.