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Celsius to expand marketing efforts

BY Allison Cerra

DELRAY BEACH, Fla. Celsius is expanding its marketing efforts with the help of a CD Financial shareholder.

One of CD Financial’s principal shareholders, Carl DeSantis, agreed to provide up to $3 million in a line of credit to be used exclusively for incremental targeted advertising and marketing of Celsius’ products. If funded in full, the line of credit will increase Mr. DeSantis’ investment in Celsius to $17.3 million.

DeSantis stated, “I am extremely pleased with the progress of the company in gaining distribution of Celsius’ products throughout the country. This line of credit will expand the company’s marketing efforts to continue building consumer awareness of the many benefits of Celsius.”

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Tornados kicks off another Facebook challenge

BY Allison Cerra

DINUBA, Calif. Ruiz Foods’ Tornados brand announced this month its Facebook-based promotion “Flavor Challenge 2.0,” in which the brand’s fans can submit flavor ideas in eight different categories.

The top flavor in each category wins a year’s supply of Tornados — a convenient snack filled with grilled meats, melted cheeses and bold flavors wrapped in a crispy crust — and a Tornados-wrapped microwave.

Tornados Facebook fans can submit flavors in any of up to eight “flavor categories.” Categories open for submissions are:

  • Asian Fusion
  • Backyard BBQ
  • Kick-It Up (Spicy)
  • American Classics
  • Teen Snack Attack
  • Around the World
  • Early Bird (Breakfast)
  • Sweet Tooth (Dessert)

Tornados are available in retail grocery stores nationwide.

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Healthy snacking made easy with Megafruit

BY Allison Cerra

LOS ANGELES A new, natural line of dried fruits seeks to make snacking easier for health-conscious consumers.

Megafruit — which consists of antioxidant-rich products — are filled with nutrients but are free of sugar and preservatives. The line currently includes mangosteen, lychee and baby pineapple varieties.

For more information, visit MegafruitVentures.com.

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