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Celestial Seasonings introduces teas to commemorate Breast Cancer Awareness Month

BY Jenna Duncan

BOULDER, Colo. Celestial Seasonings teas has announced the release of two new specialty green teas in designer boxes to recognize Breast Cancer Awareness Month.

Cranberry pomegranate and tropical grapefruit green tea varieties are being released in boxes designed by artists Dagmar Fehlau and Heidi Kummli who are both breast cancer survivors, the company said. The new boxes are part of Celestial Seasonings’ ongoing support effort of the National Breast Cancer Foundation.

Both green tea flavors are available at U.S. grocery stores and natural foods markets. They retail for around $2.99 per 20-count box.

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Pom releases ready-to-drink iced coffees

BY Jenna Duncan

LOS ANGELES POM Wonderful, the maker of popular bottled pomegranate juice varieties, has launched a new line of iced coffee drinks that contain antioxidants and caffeine.

POMx iced coffee, currently available only in New York City retailers and Northeast and North Atlantic Whole Foods Markets locations, contain Italian-roasted Arabica coffee beans, milk from non-rBGH cows, organic sugar, and POMx health supplement (an all-natural, concentrated blend of polyphenol antioxidants derived from pomegranates). The POMx iced coffees come in two flavors: cafe au lait and chocolate.

POMx iced coffees are available in 10.5-ounce bottles for about $2.99. More information on POM Wonderful and POMx coffee is available at www.pomwonderful.com and www.healthybuzz.com. POMx Pills and POMx Liquid are available for purchase at www.pompills.com.

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Striking a sour note: Candy Dynamics banks on wacky consumer cravings

BY Jenna Duncan

INDIANAPOLIS A small candy maker has been making big strides by marketing brightly-colored, extremely sour confections.

Three-year-old candy company Candy Dynamics markets candies with such gruesome names as Hi-Voltage Bubble Gum, Nuclear Sludge and Toxic Waste Hazardously Sour Candy. Toxic Waste candy comes in an appropriately designed bright yellow sealed drum container. Other novelty confections, like a like of sour candy sprays, come in brightly-colored packages covered with cartoon characters like mad professors and devious lab rats. And according to local reports, these off-the-wall items are big sellers.

Reports have said that something about this unorthodox approach to marketing candy has taken hold, spreading Toxic Waste across the United States. Projections have said that Candy Dynamics is slated to sell upwards of 28 million candy items this year.

Candy Dynamics’ candies are priced between $2 per Toxic Waste Sour Candy Drum and $4.50 per 3-pack of Sour Candy Sprays. Candy Dynamic’ products can be ordered from the Web site, www.candydynamics.com, or can be found at checkout counters nationwide at retailers such as Blockbuster Video, 7-11 stores and Walgreens.

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