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Celestial Seasonings introduces eco-friendly coffees

BY DSN STAFF

MELVILLE, N.Y. Celestial Seasonings, a lead provider in organic teas, has unveiled a new coffee line for the start of the New Year. In addition to the promotion of its “100 percent natural” tea products, Celestial Seasonings is also using this new coffee line to promote health as well as awareness about the environment.

The Coffee line includes five distinct flavors: Morning Thunder, Decaf Morning Thunder, French Roastaroma, Caramel Mocha and Vanilla Hazelnut. All Celestial Seasonings coffee selections are U.S. Department of Agriculture organic and certified by Fair Trade—an organization that helps pull farmers out of poverty with fair prices, and opportunities for housing, healthcare and education.

The company’s decision to branch out into an organic coffee line, according to David Zeigart, acting general manager at Celestial Seasonings, was that market research found that “tea drinkers enjoy coffee several times a week, so we are providing them with a great-tasting, high quality option with Celestial Seasonings.”

The Celestial Seasonings organic coffee line incorporates unique ways to prepare the new coffee blend, as well as innovative ideas to help the environment. The coffee-making process includes roasting the beans indirectly with hot air to avoid burning the coffee beans, rather than using an open flame directly onto them. Adding on to its environmentally conscious theme for the brand, Celestial Seasonings coffees are also said to be “shade grown to promote a healthy environment for migratory birds in the region, and to support biodiversity that sustains rainforests.”

The coffee line will be nationally distributed at the beginning of the year, and is also available at the Celestial Seasonings website: www.celestialseasoningscoffee.com.

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With big game coming up, Coors Light appeals to Latino football fans

BY Adam Kraemer

PHOENIX As official beer sponsor of the NFL, Coors Light will be helping to kick off Super Bowl XLII with a pre-game show aimed specifically at Latino NFL football fans.

The company is presenting on Feb. 2 Tazon Latino II (Latino Bowl II), the second annual nationally televised flag football game featuring former NFL players and Latino celebrities. As an added benefit for Arizona’s Hispanic community, each touchdown scored during Tazon Latino II, will mean a donation by Coors of 1,000 to the Arizona Hispanic Chamber of Commerce to promote leadership development.

“Tazon Latino II is the premier Latino Super Bowl event,” Mauricio Cardenas, Coors’ chief officer for Latin America and U.S. multicultural markets, said. “It provides a unique and exciting football experience for Latino consumers. … Supporting the development of leadership skills in the community will ensure the community’s strength in the future.”

Following the game, Coors will present a check to Harry Garewal, president and chief executive officer of the Arizona Hispanic Chamber of Commerce.

Tazon Latino II will be hosted by Telemundo personalities Karim Mendiburu, Edgar Lopez and Alejandro Blanco and will be televised on Telemundo on 2 p.m. EST, 2 p.m. PST and 1 p.m. CST. Ex-NFL game participants include Marcus Allen, Rocket Ismail, Randall Cunningham, Wayne Chebret, Eric Dickerson and Fuad Reveiz. Participating Latino celebrities include Carlos Ponce, Aylin Mujica, Miguel Varoni, Julissa Bermudez, Vanesa Hauc, Alex Sirvent, Kat DaLuna and Baby Bash. Bill Gramatica and Jamal Anderson will be the live announcers in Spanish and English, respectively. The halftime show will include pop band Camila.

The game, filmed in Phoenix on Jan. 30 at the NFL Experience, also offers the opportunity for four consumers to sit on the field sidelines with the players. For a chance to win tickets to Tazon Latino II consumers can visit participating retailers.

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Reese’s to lead candy campaign for summer Batman movie

BY Adam Kraemer

HERSHEY, Pa. The Hershey Co.’s Reese’s brand will partner with Warner Bros. Pictures to promote The Dark Knight, the studio’s sequel to the hit Batman Begins, set for release in July.

Among the candies that will carry images from the movie beginning in June are Special Edition Reese’s Peanut Butter Cups, Reese’s Pieces candy and Kit Kat bars. The brand will also offer two movie-specific products: Reese’s Milk Chocolate Peanut Butter Bats and Reese’s Dark Peanut Butter Bats. Special Edition Kit Kat Dark Knight Bars will feature an engraved Bat Signal on standard and king size bars.

The campaign will also feature prizes for consumers and millions of dollars in advertising.

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