BEAUTY CARE

Celebrity hairstylist releases blow drying tutorial on DVD

BY Antoinette Alexander

NASHVILLE, Tenn. Celebrity hairstylist Kimberly Clo is teaching women how to perfect the at-home blow-dry with her new DVD titled “Now You Know How To Blow-Dry Your Hair.”

The 65-minute DVD is the first video in a series of “Now You Know How” videos dedicated to educating, empowering and enlightening individuals.

The new “how to” DVD covers everything from the best tools to blow dry techniques to styling tips for achieving sleek straight hair and straight hair with just a hint of bounce. Clo, who is now for her “to-die-for” blow-drys, demonstrates the techniques first on models and then on her own hair showing that it really is possible to style your own hair.

With more than 16 years of salon experience, Clo’s celebrity clientele includes music country star Sara Evans.

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BEAUTY CARE

Tom’s of Maine protects teeth, environment with new toothpaste

BY Antoinette Alexander

KENNEBUNK, Maine Tom’s of Maine, a maker of natural personal care products, has developed a new, all-natural fluoride sensitive toothpaste with environmentally sensitive packaging and manufacturing.

The new Tom’s of Maine Maximum Strength Sensitive toothpaste combines cavity protection with naturally sourced potassium nitrate to soothe sensitive teeth and deliver oral care without additives, artificial preservatives or harsh chemicals.

“Consumers told us they wanted a sensitive toothpaste that was naturally-sourced, but still effective and refreshing,” stated Ellen Saksen, Tom’s of Maine toothpaste category manager. “Through our meticulous selection of ingredients, coupled with our commitment to improving our community, consumers who suffer from sensitivity now for the first time have an all-natural choice that has been clinically proven to care for their teeth.”

With the help of birch trees, mint plants and other natural ingredients, the new toothpaste comes in two flavors: Soothing Mint and True Mint, a SLS-free option. Tom’s of Maine’s new Maximum Strength All-Natural Sensitive toothpaste will be available in stores nationwide in September. The suggested retail price is $5.99.

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Nivea for Men develops online resource for grooming

BY Antoinette Alexander

WILTON, Conn. Beiersdorf’s Nivea for Men has launched its newest online destination, dubbed “The Groom Room,” which is a resource for men to find exclusive blog posts, grooming tips and trends, as well as articles on such topics as sports and entertainment.

“We are very excited to introduce ‘The Groom Room’ to consumers,” stated Nicolas Maurer, VP marketing for Beiersdorf USA. “Drawing on insights about the online habits and needs of its consumers, Nivea for Men created a one-stop destination to showcase content from trusted authorities so men can get informed about the topics that are most important to them. We are confident ‘The Groom Room’ will be a must-read for men everywhere.”

With original blog posts from Nivea for Men’s own blogger corps and syndicated articles from various men?s interest publications, “The Groom Room” aims to provide men with all of the grooming information they need in one online location.

The site can be accessed by visiting www.niveaformenusa.com/thegroomroom.

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