BEAUTY CARE

Celebrity hair stylist, Got2b join forces

BY Antoinette Alexander

LOS ANGELES Schwarzkopf & Henkel has partnered with celebrity hair stylist Larry Sims on its social media campaign for hair styling products under the Got2b brand.

The partnership kicked off at Nylon magazine’s Young Hollywood party in Los Angeles at the Roosevelt Hotel on May 12. Sims, who has worked with such celebrities as Jennifer Lopez and Queen Latifah, showed off his coiffing chops in a video for Nylon TV by styling the hair of two “it girls,” Brit Morgan and Haley Ramm, who were featured in the May issue of the magazine.

Next up, Sims will be filming monthly step-by-step videos on how to create the latest trendy hairstyles using Got2b products. The videos will be featured on Got2b’s website, as well as on Facebook, Twitter and YouTube. In addition, Sims will be posting Facebook status updates and tweeting tips on how to get the most sought-after looks of the season with Got2b styling products.

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Coty earns kudos for fragrance achievements

BY Antoinette Alexander

NEW YORK At The Fragrance Foundation’s 38th Annual FiFi Awards held in New York on June 10, Coty took home four awards.

The winning fragrances included:

  • Fragrance of the Year — women’s luxe: Lola by Marc Jacobs, Coty Prestige
  • Fragrance of the Year — women’s popular appeal: Halle by Halle Berry, Coty Beauty
  • Fragrance Hall of Fame — CK One, Coty Prestige
  • Media Campaign of the Year — men’s: CK One “We Are One,” Coty Prestige

“This year’s FiFi Awards have once again solidified Coty’s position as a leading global beauty company. It is truly an honor to see so many of our brands recognized by The Fragrance Foundation,” stated Bernd Beetz, CEO of Coty Inc. “Coty is an innovative company driven by our unique corporate culture, that moves faster, goes further and thinks freer. Our success is credited to the passion and creative spirit of the Coty family and partners.”

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Reach by Design to debut this summer

BY Allison Cerra

NEW YORK Reach will launch a limited-edition collection of toothbrushes that have a touch of pizzazz.

Reach by Design, a unique collaboration curated by interior designers Tom Delavan, Celerie Kemble and celebrity stylist Brad Goreski, shows that toothbrushes can be both functional and beautiful.

The limited-edition collection launches nationwide this August.

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