HEALTH

Celebrating red, white and pink: Pepto-Bismol to sponsor annual hot dog eating contest

BY Allison Cerra

CINCINNATI — Pepto-Bismol once again is sponsoring the Nathan’s Famous Fourth of July International Hot Dog Eating Contest in Coney Island, N.Y.

As part of its sponsorship, the brand has tapped celebrity Nick Cannon to grill hot dogs for the contest and serve contestants Pepto-Bismol to keep them going, the brand said. What’s more, Pepto-Bismol also is the official sponsor of the women’s competition, marking the first time female contestants’ talents will be showcased in a separate contest.

"Pepto-Bismol loves the new twist on the Nathan’s contest and jumped at the chance to be a part of the event," said Kristen Stutz, assistant brand manager at Procter & Gamble. "Regardless of who is competing, Nathan’s is the epitome of summer celebrations, and we want to make sure people know if they happen to eat one too many hot dogs or chicken wings at their summer events, Pepto has their backs."

For more information, visit Facebook.com/PeptoBismol.

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Abbott Diabetes Care reports blood-glucose monitoring products stolen

BY Allison Cerra

ALAMEDA, Calif. — Abbott Diabetes Care reported Friday that a shipment of blood-glucose monitoring products was reported stolen from a shipping carrier facility in Louisville, Ky., on June 19.

The drug maker said it was working with the Food and Drug Administration, Office of Criminal Investigations, the Federal Bureau of Investigation and other law enforcement officials to retrieve the shipment, which includes tens of thousands of items, and is advising practitioners, pharmacies and consumers to purchase Abbott Diabetes Care blood-glucose monitoring products only from well-established, trusted and reputable sources.

The products that are part of the stolen shipment include FreeStyle, Precision, MediSense and UniStik blood-glucose monitoring items.

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Summer’s Eve delivers frank message in new campaign

BY Allison Cerra

LYNCHBURG, Va. — Feminine hygiene brand Summer’s Eve recently launched a video that encourages dialogue about the female anatomy.

The brand launched the "That’s Vaginal!" video to encourage consumers to move away from euphemisms and from treating the vagina as a taboo topic, Summer’s Eve said, adding that the video will be supported with a redesigned website and candid attitude.

"We created ‘That’s Vaginal!’ as an entertaining way to drive home an important point: The industry, including Summer’s Eve, and society have talked in code about the vagina and women’s genitalia for too long, and it’s time for a change," Summer’s Eve U.S. marketing director Angela Bryant said.

"Women tell us they’re ready to embrace talking about their bodies in an open, honest way," Bryant added. "We’ve been dancing around the word ‘vagina’ for so long; we wanted to invent an unexpected, fun way to give it a new, positive place in today’s vernacular."

Summer’s Eve will debut its new campaign in July, including integrated television, print and digital creative, as well as a bold body-awareness campaign.

Click here to view the video.

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