Celebrate Beauty Brands announces acquisition of Coastal Salt & Soul
Coastal Salt & Soul, a holistic bath and body company specializing in sea-to-skin body care products, has announced it has been acquired by Celebrate Beauty Brands — a subsidiary of Beauty Partners.
The San Diego-based company will relocate its headquarters to Hauppauge, N.Y. Brand creator Alissa Marie Breyer will remain as chief innovation officer and continue to stay on as a minority owner along with early investors Fredrick Fogelman and Teresa Shultz Fogelman. Industry veterans Bruce Kowalsky and Barry Shields have been recruited to ease the transition and accelerate the growth of the brand in specialty bath and body categories while expanding North American and global distribution.
“I’m confident that this sale is the single best path to provide Coastal Salt & Soul with the necessary resources to continue to fund and scale the business as it enters its next phase of growth,” Alisa Marie Beyer, chief innovation officer, said. “Celebrate Beauty Brands is extremely well positioned to build on our already strong momentum and incredible consumer loyalty through increased customer wins and new retailer partnerships. Bruce and Barry are industry superstars with a deep understanding of the beauty space, with hugely successful launches of several iconic products under their belts, including the Defy & Inspire nail brand at Target, and the first at-home gel manicure system, Red Carpet Manicure. They share the same vision as my team and me for the future of Coastal. The brand is set for amazing things.”
Founded in 2015, Coastal Salt & Soul includes a range of body butters, sugar scrubs, soufflé hand creams, bubble bath, body washes and limited-edition hand-poured and botanically scented candles. The company focuses heavily on bringing beachside living to consumers all over the world.
“In three short years, Alisa has created a superstar brand,” remarked Barry Shields, co-founding partner of Beauty Partners, said. “Regularly selling out of top performing SKUs, obtaining numerous consumer and industry awards, Coastal is the exact opportunity we were looking for in the luxury beauty space. They have established a robust retail presence at QVC, as well as their own branded webstore, and with over 300 spas and boutiques. We are eager to get started.”
Palmer’s goes the natural plant-based route with two new products
Palmer’s has developed two new products within its body forming products. The first-to-market Body Firming Sheet Mask and Anti-Oxidant Firming Lotion are part of the brand’s top-selling Coconut Oil Formula line created with certified organic extra virgin fair trade coconut oil.
Each of the products is designed to target problem areas such as upper arms, hips, stomach and buttocks. The Coconut Oil Body Firming Sheet Mask is the first body firming mask on the U.S. market, the New Jersey-based company said. It is intended to fit curvy areas such as thighs, hips, arms and the abdomen, with each of the sachets containing two sheet masks delivering the toning ingredients of Brazilian Guarana and Cupuacu.
“Palmer’s has a rich history with coconut oil that started with our top selling Coconut Oil Formula hair collection. Understanding the many benefits of this incredible ingredient, not only for hair care but skin care as well, we launched our Coconut Oil body care range, which quickly became one of the top-selling coconut body ranges in the U.S.,” Shara Boote, director of marketing at Palmer’s, said. “Now, with the launch of our Coconut Oil Firming line, we are excited to grow our Coconut Oil portfolio and continue innovating in this space; bringing high-quality, natural skincare products to our consumers that offer real results.”
The Coconut Oil Anti-Oxidant Firming Lotion uses plant-based seaweed, sweet almond oil and caffeine to ease fluid retention for a smoother less, dimpled appearance while providing 24-hour moisture, the company said.
Products in Palmer’s Body Firming collection contains more than 94% naturally sourced ingredients and are free from parabens, phthalates, mineral oil, gluten and dyes. Both items are available for purchase in Walmart locations, with the Body Firming Sheets retailing for the suggested price of $6 and the Anti-Oxidant Firming Lotion for the suggested retailing price of $8.
CoverGirl launches new lipstick on Cyber Monday
As part of the many online deals happening on Cyber Monday, beauty brand CoverGirl has decided to use this day to launch their new line of lipsticks. The Melting Pout Metallics come in eight different, highly-pigmented shades, such as 24 Carat, Mic Drop, and Platinum Card. The company believes these new products will add a touch of glimmer to dramatic bold lips
In addition to announcing the new lipstick, CoverGirl chose ambassador Issa Rae to star in a commercial featuring the products. In the minute-long clip, the “Insecure” star can be seen speaking to herself in a mirror, with the camera focusing heavily on her gold, bold lip. The actress admits to being a fan of the way she can express herself with the various different shades. “I may choose to wear a clear gloss and steer clear from attention, and other days I want to command the room, so I may rock a blue lipstick,” Rae said.
Consumers will be able to purchase the product online for the suggested retail price of $7.99 or get a bundle of three lipsticks for $20. Beginning in December, the Melting Pout Metallics will be available in drugstores nationwide.