BEAUTY CARE

Celeb stylist, Kate Hudson collaborate on WildAid hair care line

BY Antoinette Alexander

LOS ANGELES Celebrity hairstylist David Babaii and actress Kate Hudson have announced the launch of retail partnerships with select Target, CVS and Duane Reade stores for the David Babaii for WildAid hair care line beginning this fall.

International distribution of the eco-friendly line is slated for 2009.

“We are thrilled to work with Target, CVS and Duane Reade since they provide consumers with an opportunity to buy professional grade products at cost effective prices,” Babaii said.

As previously reported by Drug Store News, Hudson and Babaii teamed up to develop the hair care line, and a percentage of the revenue benefits the global wildlife conservation organization WildAid.

WildAid works with governments and communities of the world to reverse the devastation to the planet’s wildlife. Their mission is to end the illegal wildlife trade and allow threatened species to recover to safe levels. The non-profit organization is based in San Francisco with representation in China, India, Galapagos, London and New York.

Made with a blend of natural ingredients, the products are free of sulfates, parabens, animal products and animal testing.

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CCA presents donation to YSC support, advocacy group for breast cancer patients

BY Antoinette Alexander

EAST RUTHERFORD, N.J. CCA Industries has presented a donation of $92,143.25 to the Young Survival Coalition. The donation was presented by CCA Industries president Dunnan Edell and accepted by chief executive officer Marcia Stein, on behalf of YSC.

The YSC is a breast cancer support and advocacy group dedicated to the concerns and issues that are unique to young women with breast cancer.

The money was generated from CCA’s Nutra Nail brand YSC promotion that donated a portion of the sales of each specially marked package included in promotional displays and open stock.

Participating accounts included CVS, Drug Fair, Duane Reade, Family Dollar, Fred Meyer, HEB, Longs Drug Stores, Marc Glassman, Meijer, Publix, Rite Aid, Ulta, Walgreens and Wal-Mart.

CCA is offering the YSC Nutra Nail event again this year and expects even greater participation with a goal of more than $100,000 in support of the YSC.

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Always announces innovation in feminine care with Always Infinity launch

BY Antoinette Alexander

CINCINNATI Procter & Gamble has announced the introduction of Always Infinity, a launch the personal care company has coined as the biggest innovation to hit the feminine care category in years.

What makes the pad unique, according to P&G, is Infinicel, a material that absorbs 10 times its weight while remaining light.

Always Infinity capitalizes on the company’s years of consumer and technical research assessing how products perform. Research indicates that traditional pads often fail due to poor body fit. Always Infinity’s design, including its tapered core, microdots and form-fitting channels, helps the pad achieve critical three-dimensional body fit.

Infinicel has an integrated two-layer structure that removes fluid from the top of the pad and transports it into the bottom layer, where it is distributed and stored. This allows the pad to continue absorbing fluid away from the source for a lighter mark on the pad surface.

According to P&G, the feminine care market has not seen such an advancement since the early introduction of ultrathin pads in the 1990s.

More than 60 patents were generated in the development of the material, the finished product and the production.

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