CDC: Vaccinations will prevent more than 700,000 deaths among children
ATLANTA — The Centers for Disease Control and Prevention on Thursday reported that vaccinations will prevent more than 21 million and hospitalizations and 732,000 deaths among children born in the last two decades. These figures are especially timely considering the recent measles outbreak: 129 people in the United States contracted measles this year in 13 outbreaks, as of April 18.
This year marks the 20th anniversary of the Vaccines for Children program, which was launched in 1994 as a response to a resurgence of measles cases in the U.S. that caused more than 100 deaths, despite the availability of measles vaccine since 1963. VFC provides vaccines to children whose parents — or caregivers — are unable to afford them.
"Thanks to the VFC program, children in our country are no longer at significant risk from diseases that once killed thousands each year,” said CDC Director Tom Frieden, M.D., M.P.H. “Current outbreaks of measles in the U.S. serve as a reminder that these diseases are only a plane ride away. Borders can’t stop measles, but vaccination can.”
For children that were born during the VFC time span, the program continues to provide enormous benefits: hospitalizations that were avoided and lives saved through vaccinations will save close to $295 billion in direct costs and $1.4 trillion in societal costs, according to the agency.
April 26 marks the beginning of National Infant Immunization Week, which unites communities across the country to raise awareness about the importance of immunization. For more information, visit CDC.gov/vaccines
GNC launches new global campaign
PITTSBURGH — GNC Holdings is launching a new national brand campaign: "Beat Average." The campaign is designed to open a conversation with health-and-wellness consumers about their daily personal wellness goals and how GNC can be their ongoing partner and ally in beating average.
Developed by Carmichael Lynch, its agency of record, the campaign will debut globally in GNC’s 8,500 stores on April 25 and will premiere during network prime time on May 3. The campaign includes a mix of network prime, premium and targeted cable, out of home, newspaper, magazine and online media.
"Since 1935, we have been committed to being above average in our products, stores and customer service,” said Joseph Fortunato, chairman, president and CEO of GNC Holdings, “Our array of superior products can meet a wide range of individual needs. This campaign is grounded in GNC’s DNA and establishes ‘average’ as a common enemy we all can relate to when it comes to health and wellness. No matter who you are, average is in all of us and GNC is here to encourage everyone to "Beat Average" in regards to achieving their overall wellness goals and helping to celebrate their successes."
New marketing platform lets brands target affinity groups
NEW YORK — InComm, a prepaid product and transaction services company, and Marketing Werks, a division of Crossmark, have announced the launch of Afiniti, a platform to deliver targeted, brand-specific rewards and content to members of affinity groups.
Afiniti leverages InComm’s payment platform and Marketing Werks’ brand engagement platform to create opportunities for brands to directly access members of affinity groups. Afiniti uses data and insights to deliver customized offers, information and rewards that are instantly redeemable in-store at the point of sale.
Afiniti will be available across multiple classes of trade by June 2014.