HEALTH

CDC reports widespread flu activity in one state

BY Michael Johnsen

ATLANTA For the week ended Jan. 2, there is now only one state reporting widespread activity of influenza-like illnesses — Alabama — though that state was not 1-of-the-4 states (Delaware, Maine, New Jersey and Virginia) reporting widespread activity in the week prior.

And Nebraska reported no ILI activity for the week.

Nationwide, 2.4% of patient visits reported through the U.S. Outpatient Influenza-like Illness Surveillance Network were due to ILI. This percentage is above the national baseline of 2.3%.

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Report: GSK to underwrite documentary focused on weight loss, eating

BY Michael Johnsen

GlaxoSmithKline will be underwriting a weight-loss/eating documentary in partnership with the Creative Coalition, an advocacy group backed by Tim Daly and other actors, the New York Times reported Wednesday.

Both GSK and the Creative Coalition told the Times that the documentary wouldn’t be table dressing with GSK’s over-the-counter weight-loss drug Alli featured as the main course.

“This won’t be a marketing tool at all,” Robin Bronk, the Creative Coalition’s executive director, told a Times reporter.

A director is to be named at the Sundance Film Festival Jan. 25. Production is expected to be completed this year.

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P&G develops new program in line with Prilosec OTC

BY Michael Johnsen

CINCINNATI Procter & Gamble on Wednesday revealed a little of its Prilosec OTC marketshare protection strategy with the launch of the “Official Sponsor of Everything You Do Without Heartburn” program.

“Our consumers tell us that frequent heartburn prevents them from doing a lot of the things they love to do,” stated Robert Cleveland, Prilosec OTC brand manager. “Prilosec OTC provides powerful protection against frequent heartburn so our consumers can enjoy their passions, and these individualized sponsorships will help them take those passions to the next level.”

People can apply for a chance for sponsorship in one of 15 categories, which range from Health & Fitness, to Community Service, to Arts & Crafts, among others. To apply, consumers can visit OfficialSponsor.com, create a profile and fill out the sponsorship application. The application process includes the option to upload pictures or videos to express who they are and what they love to do. If selected, P&G will provide an average of $1,000 worth of resources to help take Prilosec OTC’s patient’s passions to the next level.

The public will have a chance to view every applicant’s online profile and vote for their favorites. The application deadline for the initial round of sponsorships is Feb. 22, and those chosen for sponsorship will be announced on or around March 19. A second round of sponsorships will be conducted shortly after.

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