HEALTH

CDC looks to reach at-risk groups during National Influenza Vaccination Week

BY Michael Johnsen

ATLANTA — The Centers for Disease Control and Prevention has set aside the week of Dec. 5 to observe this season’s National Influenza Vaccination Week. The week-long emphasis on flu vaccination was established to highlight the importance of continuing influenza vaccination, as well as foster greater use of flu vaccine after the holiday season into January and beyond.

One of the many goals for NIVW is to engage at-risk audiences who are not yet vaccinated, are hesitant about vaccination or are unsure about where to get vaccinated. Each day of National Influenza Vaccination Week is designated to highlight the importance for certain groups — including families, older adults and people with such high-risk conditions as diabetes, asthma and heart problems — to get vaccinated.

However, the CDC for the first time is advising that everyone older than 6 months be vaccinated. “The new vaccination recommendation shows the importance of preventing the flu in everyone,” stated Anne Schuchat, assistant surgeon general of the U.S. Public Health Service and the CDC’s director of the National Center for Immunization and Respiratory Diseases. “People who do not get vaccinated are taking two risks: First, they are placing themselves at risk for the flu, including a potentially long and serious illness, and second, if they get sick, they are also placing their close contacts at risk for influenza.”

To date, approximately 160 million doses of the flu vaccine have been distributed nationwide.

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CRN Foundation taps Cheryl Forberg, Lisa Lillien for ‘Life…supplemented’ program

BY Michael Johnsen

WASHINGTON — The CRN Foundation on Thursday brought two new consultants on board — Cheryl Forberg, a registered dietitian for NBC’s “The Biggest Loser,” and popular “foodologist” Lisa Lillien.

As consultants to the “Life…supplemented” program, Forberg and Lillien will engage consumers to discuss the importance of the “three pillars” approach to wellness, which incorporates healthy diet, supplements and exercise. Forberg will represent the CRN Foundation across various television and print publications, while Lillien will moderate the online program’s inaugural live video stream, where consumers will have the opportunity to interact with her and wellness experts.

Aside from co-writing eating plans for contestants on “The Biggest Loser,” Forberg also is a New York Times best-selling author and a James Beard award-winning chef. A food and nutrition journalist, Forberg’s writing and recipes have appeared in mainstream culinary and health publications, including Sunset, Health and Prevention magazines, as well as in the Washington Post. She is a former research dietitian for Cedars Sinai Medical Center in Los Angeles and earned her degree from the University of California at Berkeley.

Lillien also is a New York Times best-selling author and the creator of the Hungry Girl brand. She is the founder of Hungry-girl.com, a free, daily e-mail service that entertains and informs nearly 1 million fans per day. Lillien contributes weekly to WeightWatchers.com and Yahoo!, and regularly appears in Redbook magazine, and on the “Rachael Ray Show.” The author of four best-selling cookbooks, Lillien has a new book due out in Spring 2011. Her “Hungry Girl” television show will debut on the Cooking Channel in January 2011, where she will be cooking recipes, helping viewers navigate supermarket aisles and teaching viewers to manage tricky eating situations.

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Study: Lansinoh HPA Lanolin may reduce nipple pain among breast-feeding mothers

BY Michael Johnsen

ALEXANDRIA, Va. — A new study released Thursday determined that directed use of Lansinoh HPA Lanolin results in a marked reduction of nipple pain associated with breast-feeding and in significantly higher healing rates of nipple trauma compared with application of expressed breast milk. The researchers concluded that “the current recommendation for any topical treatment of sore nipples during breast-feeding should be revised in favor of HPA lanolin.”

A total of 84 breast-feeding women experiencing nipple pain within 72 hours after birth participated in the study, which was conducted at two Baby-Friendly Hospitals in Berlin, Germany.

Forty-five participants were treated with Lansinoh HPA Lanolin, a preservative-free and medical grade ointment that creates a breathable, temporary barrier that promotes moist wound healing. Thirty-nine participants were treated with their own expressed breast milk. All study participants received the same breast-feeding education. Physicians, blinded to the treatment method, later identified and rated nipple trauma on day three, seven and 14 after enrollment.

“The appropriate use of HPA lanolin results in a significant reduction of pain associated with breast-feeding and significantly higher healing rates of nipple trauma within 14 days of topical treatment,” the study authors wrote. “Benefits are most pronounced within the first three days of treatment. It should be noted and emphasized that there was no correlation between pain score and wound score in either group, which should be taken into consideration when advising breast-feeding mothers with painful nipples.”

The study was published in Skin Pharmacology and Physiology.

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