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CDC: Evidence-based interventions reduces racial and ethnic health disparities

BY Michael Johnsen

ATLANTA — Evidence-based interventions at the local and national levels provide promising strategies for reducing racial and ethnic health disparities related to HIV infection rates, immunization coverage, motor vehicle injuries and deaths, and smoking, according to a new report by the CDC’s Office of Minority Health and Health Equity released Thursday.

The report, published as an MMWR Supplement, describes CDC-led programs addressing some of the health disparities previously highlighted in the CDC Health Disparities and Inequalities Reports, CHDIR, 2011 and 2013. The CHDIR reports highlight differences in mortality and disease risk for multiple conditions related to behaviors, access to health care, and social determinants of health – the conditions in which people are born, grow, live, age and work.

"Reducing and eliminating health disparities is central to achieving the highest level of health for all people," stated CDC director Tom Frieden. "We can close the gap when it comes to health disparities if we monitor the problem effectively and ensure that there is equal access to all proven interventions."

Examples of the programs and health disparities addressed:

  • The Vaccines for Children Program, managed by CDC, provides vaccines at no cost to eligible children who might otherwise not be vaccinated because of inability to pay. After the introduction of the VFC Program, racial/ethnic disparities in childhood immunization coverage do not exist for measles-mumps-rubella and poliovirus vaccines;
  • Many Men, Many Voices is an evidence-based HIV/STD prevention intervention developed by and for black men that can lead to decreased rates of HIV infection and increased access to preventive services and treatment. It uses small group education and interaction to increase knowledge and change attitudes and behaviors related to HIV/STD risk among black men. In a randomized clinical trial, 3MV increased rates of HIV testing. The program has been implemented in 37 states, the District of Columbia and Puerto Rico and has been adapted to serve other men of color; and
  • Four American Indian/Alaska Native tribal communities implemented tribal motor vehicle injury prevention programs, using evidence-based road safety interventions to reduce motor vehicle-related injuries and deaths. Each tribal community showed increased use of seat belts and child safety seats, increased enforcement of alcohol-impaired driving laws, or decreased motor vehicle crashes involving injuries or deaths. The effective use of communication tools –billboards, radio and television media campaigns, and school and community education programs– contributed to the success of this public health program.

"These interventions demonstrate progress toward health equity. They show the elimination of health disparities as an achievable goal and encourage further implementation of evidence-based initiatives and interventions addressing health disparities and inequities," reported Leandris Liburd, CDC’s associate director for Minority Health and Health Equity.

 

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Walgreens ranks No. 60 on the 2014 InformationWeek Elite 100

BY Michael Johnsen

DEERFIELD, Ill. — Walgreens ranked No. 60 on the 2014 InformationWeek Elite 100, a list of the top business technology innovators in the United States, the retailer announced Friday. Walgreens received the recognition for the development and launch of its Balance Rewards loyalty program, which has grown to nearly 80 million active members.

“This is great recognition for the work Walgreens has done to develop an omnichannel solution that ties customers’ online and mobile experiences to our stores in communities across America,” stated Tim Theriault, Walgreens chief information, innovation and improvement officer. “As technology continues to evolve and influence consumer behavior, Walgreens will continue to innovate and offer solutions to help people get, stay and live well.”

Balance Rewards is the nation’s largest loyalty program, Walgreens reported. Launched in the fall of 2012, the innovative program offers easy enrollment, instant points and endless rewards on a variety of items, prescriptions and immunizations. In addition, Walgreens rewards members for healthy activities such as weight management and physical exercise such as walking or running.

 

 

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Star Group combines agencies

BY Ryan Chavis

 PHILADELPHIA — Star Group, an independently owned marketing communications firm, announced a merger with Vox Medica and its parent company, Independence Healthcom Strategies Group. Star Group also merged in Calcium NYC, a full-service healthcare agency.

The combined group has entered the market as Calcium. Star Group will be the holding company and will combine Calcium NYC and Vox Medica with its healthcare division, Star Life Sciences. Additionally, Star Group will be creating an independent healthcare marketing communications agency. Steve Michaelson will serve as group CEO with a management team that incorporates members of all three agencies. The team will consist of:

  • Timmy Garde (Managing Partner/Chief Operating Officer);
  • Lorna Weir (Chief Strategic Officer);
  • Renee Mellas (President);
  • Steve Hamburg (Chief Creative Officer); and
  • Judy Capano (Director of Business Development).

“As a result of this merger, we have developed an agency with the agility to move as quickly as today’s rapidly evolving healthcare industry,”Michelson said. “An agency that will deliver unparalleled strategic and creative solutions, the most comprehensive digital capabilities and the best resources to market brands in today’s volatile environment. Knowledge, creativity, speed and flexibility make us an attractive option compared to the bureaucratic big agency mind set.”

Calcium will operate out of its New York City and Philadelphia offices.

 

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