CDC, Brickfish launch ‘The Flu Ends With U’
SAN DIEGO The Centers for Disease Control and Prevention have signed with Brickfish to launch a social awareness program around the importance of getting the flu vaccine for the 2010-2011 flu season, Brickfish announced Tuesday.
The program, “The Flu Ends With U,” asks consumers for their help in creating public service announcements to assist in getting the word out via online and social media.
“We were thrilled to partner with the CDC to help them harness the power of social media for the greater good and to drive awareness of the flu vaccine,” stated Nichole Goodyear, CEO of Brickfish. “By utilizing the Brickfish platform, the CDC will be able to track in real time the depth and breadth of the awareness they are spreading.”
The CDC’s “The Flu Ends With U” social awareness program ends Dec. 20. For complete details, visit Brickfish.com/Lifestyles/TheFluEndsWithU.
Voxiva, PositiveID develop mobile diabetes management solution
WASHINGTON Two companies announced the integration of their respective programs to develop an end-to-end wireless diabetes management solution.
PositiveID and Voxiva said Monday that they would combine PositiveID’s wireless iGlucose system with Voxiva’s Care4Life diabetes management program, allowing diabetics to use mobile technology to capture glucose readings, receive instant feedback on results, monitor weight, cholesterol and other biomarkers, and have tailored education content based on their results delivered directly to their mobile phones. A personal health record also can be reviewed online and participants can use the solution to decide what data should be shared with their circle of care.
"Combining a mobile glucometer with content delivered through a mobile phone offers a simple, convenient and engaging way to improve diabetes management for millions of Americans," said Justin Sims, Voxiva’s CEO.
PositiveID’s iGlucose system simplifies diabetes management by automatically creating blood glucose logs and trend reports, while Voxiva’s Care4Life solution is a personalized, interactive mobile health service that uses text messaging, e-mail and a personalized Web portal to coach users on the steps they need to take to manage their diabetes, set and track progress toward their treatment goals and build a comprehensive record or diary that they can share with their physicians.
The companies will showcase together at the mHealth Summit in Washington, D.C., this week.
Omron offers up the gift of health
BANNOCKBURN, Ill. With New Year’s resolutions just around the corner, Omron Healthcare is offering up healthy gift options for those looking to get back on track this January, the company announced Monday.
Priced under $50, Omron has assembled a sampling of gift ideas that provide motivation and accurate health information for those looking to make healthy changes in 2011.
For example, the Omron 3 Series upper arm blood pressure monitor enables patients to take the right steps in monitoring and managing the risk of heart disease. The Omron pocket pedometer with activity also is a great motivational tool, Omron suggested. And the Omron fat loss monitor is a hand-held tool that provides weight, body fat percentage and body/mass index readings.