BEAUTY CARE

C&D purchases Del Pharmaceuticals from Coty for $380 million

BY Michael Johnsen

PRINCETON, N.J. The stewardship behind Del Pharmaceuticals will be changing for the second time in three months as Church & Dwight announced its acquisition of the OTC business from Coty, which in turn had acquired Del in December, Tuesday morning in a cash deal valued at $380 million.

The transaction, which is subject to regulatory approval and other customary conditions, is expected to close in July 2008.

Del Pharmaceuticals’ net sales in the fiscal year ended Dec. 31 were approximately $100 million, C&D stated. More than 75 percent of those sales were derived from the Orajel brand, the leading brand in the oral analgesic category.

“Orajel is a great addition to our existing portfolio and provides access to a fast-growing segment of the attractive premium oral care category,” stated James Craigie, C&D chairman and chief executive officer. “Orajel also brings to our company a powerful franchise that has developed great consumer loyalty. This transaction is consistent with our growth strategy of strengthening our businesses by adding No. 1 or No. 2 brands in areas of high growth potential with gross margins that are accretive to the overall company.”

The Orajel products are expected to be integrated into existing Church & Dwight manufacturing facilities by the end of 2009.

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Merlot introduces antioxidant peel-off mask

BY Antoinette Alexander

EL PASO, Texas Merlot Skin Care, which makes skin care products infused with grape seed, has expanded its line with the new Purifying Peel Off Mask.

The all-natural facial mask combines grape seeds, an antioxidant, with lemon, grapefruit, orange peel and ginseng extracts. Vitamin E works with vitamin B5 to keep skin hydrated while removing dirt and unwanted particles.

“We’ve always known about the power of grape seed antioxidants to fight against aging. Our new mask also helps stressed skin repair itself, with the power of ginseng,” started Merlot creator Wayne Beckley.

The mask comes in a 6-ounce tube and is expected to retail for $15.99.

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Oral-B, Samantha Harris team up for Operation Smile

BY Antoinette Alexander

CINCINNATI Procter & Gamble’s Oral-B brand has teamed up with Samantha Harris, E! News correspondent and co-host of “Dancing with the Stars,” to help support the children’s medical charity Operation Smile.

Consumers can log onto www.oralb.com/saveasmile and pledge to trade up from their old-fashioned floss to Oral-B Satin Floss. For every consumer pledge, Oral-B Floss will make a donation to Operation Smile.

“I’m thrilled to be working with Oral-B Satin Floss on this campaign benefiting Operation Smile and to be giving children around the world the opportunity to share their smiles with others,” stated Harris. “Being on TV and at home as a mom, I have come to realize how important it is to incorporate good oral care in our daily routines for a beautiful smile and healthy teeth.”

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