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C&D: Marketshare of gummy vitamins reaches 7% of total vitamin category

BY Michael Johnsen

PRINCETON, N.J. — Gummy vitamins continues to be a fast-moving subsegment within multivitamins, Jim Craigie, Church & Dwight executive chairman and CEO, told analysts Friday. 
 
"The category trends are now headed in the positive direction and most importantly, the fast-growing gummy form of vitamins now represents 7% of the total vitamin category," he said. "That's more than twice what it was when we bought the [Avid] business in 2012." 
 
C&D's Avid gummy vitamin business delivered double-digit consumption growth in the second quarter behind expanded distribution, new products and increased marketing support, Craigie reported. 
 
Overall, sales of multivitamins reached $1.7 billion on 0.2% growth for the 52 weeks ended June 15 across total U.S. multi-outlet, according to IRI. Sales of C&D's Vitafusion gummy brand totaled almost $105 million. 
 
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Pixi by Petra fall collection to hit Target stores

BY Antoinette Alexander

MINNEAPOLIS — Target is gearing up for fall with the launch of the Pixi by Petra collection for fall 2014 developed by makeup artist Petra Strand.

The fall collection launches at Target stores nationwide and online at Target.com in August 2014. The new collection includes:

  • Quick Fix Powder, Translucid ($20): The translucent shade blends easily to suit all skin tones while looking natural and smooth on skin. The formula contains aloe vera to soothe skin as well as grape seed and cucumber extracts to hydrate. To release powder, buff the included luxe puff applicator onto clean skin or over foundation.
     
  • Concealing Concentrate, Adaptable Beige ($12): Designed to cover dark circles, discoloration and scars effortlessly, this waterproof concealing cream delivers a matte finish while treating delicate skin. The full-coverage formula contains a high level of pigment, yet feels feather-light on skin. It hides imperfections while waking up and brightening the eye area for a well-rested look. The formula contains vitamins A, C and E, plus rose hip extract for a skin elasticity boost.
     
  • Fairy Dust: New Shades Brightening Bare, Copper Sheen, Gold Dust, Honey Glaze, Mocha Magic and Snow Sparkle ($10 each). Achieve a lit-from-within radiance with these loose pigment powders. These multi-dimensional shades can be used to highlight eyes, brow bones and cheeks with a gemstone-effect, attracting beams of light for a glimmering glow.
     
  • Mesmerizing Mineral Palette: New Shade – Silver Sky and Rich Gold ($12 each). The smooth mineral formula reflects light away from imperfections, while rich gemstone-inspired shades enhance the natural beauty of eyes. The six coordinated shades in each palette can be used solo for a subtle look or layered for a soft smoky eye. The double-ended sponge applicator offers fast and fuss-free application.
     
  • Crayon Combo: New Shade – Super Smoky ($18): These dual-ended, cashmere-silky chubby crayons contain light-reflecting pigments for a fuss-free, soft-focus effect – no brush required. New Super Smoky shade creates multidimensional smoky eyes in a few easy swipes. The formula containing pearl powder, vitamin E, chamomile extract and caffeine perks up tired eyes.
     
  • Endless Silky Eye Pen: New Shade – GlimmeryBlack ($12). This liner gives a solid, glimmery line in an instant with super-long-lasting color payoff. The intensely pigmented pencil’s formula smoothes on with a waterproof gel texture. The hypoallergenic formula is suitable for sensitive eyes.
     
  • Tinted Brilliance Balm: New Shade – Soft Sienna ($14). With added shea butter and lip-smoothing ingredients, this balm is the ideal all-in-one lip treatment.
     
  • Nail Colour Collection: Imperial Blue, Olive Gold and Brightening Top Coat ($8 each): The richly pigmented shades glide on with a super smooth applicator and offer a chip-resistant finish with built-in UV protection, preventing polish discoloration. Brightening Top Coat offers a smooth lacquer-effect finish with optical brighteners. Makes any nail color look more lush and vibrant, while protecting from chipping, cracking and peeling.
     

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Pennsylvania recognizes August as National Immunization Awareness Month

BY Michael Johnsen

HARRISBURG, Pa. — The Pennsylvania House of Representatives unanimously adopted House Resolution 938, which designates August as National Immunization Awareness Month, the legislature announced Monday.
 
Pennsylvania already requires a number of vaccines for public school attendance. The Pennsylvania Department of Health offers assistance to obtain vaccinations through the federally funded Vaccines for Children program, which provides access to immunizations for low-income and underinsured children up to age 18. 
 
Additionally, uninsured children in Pennsylvania are eligible for the Children’s Health Insurance Program, regardless of income. 
 
Adults are also encouraged to review their immunizations with their physician. 
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