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C&D introduces Amazon Dash Button for Trojan

BY Michael Johnsen
EWING, N.J. – Church & Dwight on Thursday announced the launch of the Amazon Dash Button for Trojan. The Amazon Dash Button, a Wi-Fi connected device, is an Amazon product that helps to ensure Amazon Prime members never run out of their favorite products, allowing members to order items with a simple press of a button. 
 
"Throughout the brand's 100 year history, Trojan™ has always been a leader and innovator in sexual health," stated Bruce Weiss, VP marketing for Trojan. "We're excited to work with Amazon to deliver Trojan condoms right to our consumer's door with the push of a button. The Amazon Dash Button for Trojan further ensures our consumers are always prepared."
 
Amazon Prime members with the Amazon Dash Button for Trojan will be able to order their favorite Trojan condoms in seconds with the press of a button. The launch of the Trojan-branded Dash Button is just in time for April's National STI Awareness Month, C&D noted. 
 
 
 
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CVS Health chief medical officer explains #BeTheFirst campaign

BY Michael Johnsen

 
 
WOONSOCKET, R.I. – CVS Health chief medical officer Troy Brennan on Wednesday discussed the vision behind CVS Health's March 10 announcement to #BeTheFirst tobacco-free generation. 
 
Over the next five years, CVS Health has committed $50 million toward the accomplishment of three objectives: 
 
  1. Decrease by 10% the number of new smokers among young people;
  2. Double the number of colleges and universities with smoke-free campuses; and
  3. Drive a 3% reduction in the overall prevalence of smoking among young adults and students. 
 
"The company's decision to eliminate tobacco products from the stores obviously provided impetus to this particular campaign," Brennan said. "We recognize that just taking tobacco out of the stores is something that is important but can be built on. And we feel like we have a voice now in this area and people are willing to listen to us."
 
In addition to the interview with Brennan, CVS Health also posted the following video on the launch of its #BeTheFirst campaign. 
 

 
 
 
 
 
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E-hydrate promotes new line of ready-to-mix joint supplements at Target

BY Michael Johnsen
LOS ANGELES – E-hydrate announced Thursday the release of its new protein with joint health made available at Target stores nationwide starting the first week of April. Target is adding three new SKUs nationwide in its effort to expand E-hydrate's footprint of ready to mix Protein On-the-Go products.
 
"ACTIVE is the perfect product for anyone living an active lifestyle at any age. The pouch can be taken anywhere and is great for running, swimming, hiking, yoga or a game of golf," stated Jim Kayser, E-hydrate chief sales officer. "ACTIVE has glucosamine and omega-3s, it's the most convenient way to nourish your body, support healthy cartilage, and promote joint health."
 
E-hydrate Protein On-the-Go ACTIVE is a ready to mix, natural protein and joint health product designed for active adults. ACTIVE is protein that's low in sugar with the added power of glucosamine and omega-3s to promote healthy joints. ACTIVE is made for adults who are looking for portable and convenient nervous system and joint support.
 
E-hydrate's release of ACTIVE also represents an improved formulation which quickly and smoothly dissolves in water or any added liquids. ACTIVE will be available at all Target stores nationwide in the Health and Wellness aisle. 
 
 
 
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