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C&D bridges latest pregnancy test kit launch to mobile platform

BY Michael Johnsen

 
 
EWING, N.J. – Church & Dwight on Wednesday announced the launch of First Response Pregnancy PRO Digital Pregnancy Test & App Access – their latest innovation and the first and only Bluetooth Smart-enabled pregnancy test on the market, the company stated. First Response Pregnancy PRO connects to a woman’s smart device through a mobile application. Once synced, the app provides her with pregnancy-related content only available with Pregnancy PRO, and delivers a personalized user experience throughout her entire pregnancy journey.
 
“We are thrilled to be unveiling the next generation of in-home pregnancy testing on a stage like CES, where so many technological advancements have made their debut,” stated Stacey Feldman, VP marketing, Church & Dwight. “With Pregnancy PRO, we’ve leveraged unique consumer insights to develop a product that not only revolutionizes the pregnancy test category, but more importantly, provides women with the information they need during their journey.”
 
The new Pregnancy PRO Digital Pregnancy Test & App Access is designed with technology developed by Church & Dwight and connectivity powered by Qualcomm Life, a subsidiary of Qualcomm Incorporated, a leader in 3G, 4G and next-generation wireless technologies. 
 
The product provides a unique, digital testing experience for women, aimed at helping to reduce stress throughout the testing process and the app offers an action plan based on the user’s test result. With half of all smart phone users predicted to download mobile health apps by 2017, and 64% of pregnant women using their smart phones to access health information, the makers of First Response seek to meet this growing need with the innovative technology that Pregnancy PRO provides.
 
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Little Clinic partners with VCU on four Kroger retail clinics

BY Michael Johnsen

NASHVILLE, Tenn. – The Little Clinic and Virginia Commonwealth University Health on Monday formed a clinical collaboration to provide consumers with improved access to healthcare services with VCU Health’s MCV physicians and specialists supporting The Little Clinic locations inside four Richmond-area Kroger stores.
 
“This collaboration expands healthcare access for VCU Health patients who now have the option of seeking care at The Little Clinic, close to where they live, work and go to school,” stated Ken Patric, chief medical officer for The Little Clinic. “We are excited to leverage our strengths with VCU Health for the betterment of the community at large.”
 
“We are in the midst of redesigning health care and VCU Health is committed to creating a model of care that is sustainable," added Marsha Rappley VP VCU Health Sciences and CEO VCU Health. "By partnering with the Little Clinic, people will get the right care in a place that’s convenient to their home.”
 
 
 
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A&D Medical adds to its WellnessConnected family of products

BY Michael Johnsen

LAS VEGAS – A&D Medical on Wednesday unveiled a new line of personal mobile health devices as part of the WellnessConnected family – LifeSource UltraConnect – at CES 2016, with the introduction of its LifeSource UltraConnect Wireless upper arm and wrist blood pressure monitors.
 
"The new form factor brings blood pressure monitoring to an enhanced level, allowing the products to support both traditional stand-alone use as well as improved wireless use when coupled with a smartphone," stated Terry Duesterhoeft, president and CEO of A&D Medical. "We designed the new products based on feedback from consumers, who wanted simplified products with easy-to-use wireless capability, while also delivering accurate data points that can be seamlessly shared with healthcare providers."
 
Designed for simplified monitoring and data transfer, that data is transmitted through the user's smartphone to his/her personal WellnessConnected account on A&D's secure cloud, and can then be shared with physicians and other care givers via email, social media or through an A&D partner API.
 
"The new product line leverages our deep experience in designing and delivering connected products to both the consumer wellness and healthcare spaces," Duesterhoeft said.
 
The new LifeSource UltraConnect blood pressure monitors will be available in the summer of 2016.
 
 
 
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