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CCA partners with CDC for emergency responses

BY Antoinette Alexander

Philadelphia PHILADELPHIA — The Convenient Care Association, the non-profit organization representing the retail-based clinic industry, is looking to partner with the Centers for Disease Control and Prevention to explore ways to improve prevention, surveillance and emergency response to diseaseoutbreaks and crises.

“CCA is pleased that these discussions are under way, as this represents an important opportunity to leverage our national network of easily accessible healthcare facilities to improve public health outcomes and reduce costs,” stated Web Golinkin, chief executive officer of clinic operator RediClinic and president of the CCA.

The convenient care industry has recorded 3 million visits and is expected to serve an additional 3.5 million patients by 2009. There are nearly 1,000 clinics in 36 states, and that number is expected to double by the end of 2009.

Added Michael Howe, chief executive officer of CVS Caremark-owned MinuteClinic, “Our ability to see early indicators of infection in easily accessed and diverse locations around the country makes us a strong ally for public health. In addition, in the event of a health crisis, our locations and distribution systems are well-suited for the rapid delivery of countermeasures.”

“I am excited and optimistic about the potential for collaborating with CCA to increase access to preventive services for the nation’s population routinely, as well as in times of crisis,” stated Bradley A. Perkins, chief strategy and innovation officer for CDC.

Research from the New England Complex Systems Institute supports the need for a network that can deliver high-volume, low-complexity, high-impact preventive services. “The characteristics of the retail-based convenience care clinics match this need,” stated Yaneer Bar-Yam, Ph.D., president of the institute. “Their distinct capabilities complement those of traditional providers.”

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Beauty.com to take part in Kaboodle’s Brand Program

BY Michael Johnsen

SUNNYVALE, Calif. Kaboodle, a fast-growing online social shopping community where people discover, recommend and share products, announced Tuesday that it will create brand profiles and enable retail partners to claim and manage their profiles on Kaboodle, including drugstore.com’s Beauty.com site.

“We are excited to take part in Kaboodle’s Brand Program, where we see a unique opportunity to engage with the Kaboodle community through our drugstore.com and Beauty.com brand profile on Kaboodle,” stated drugstore.com chief marketing officer David Lonczak. “In addition, we will soon incorporate the ‘Add to Kaboodle’ button next to products on Beauty.com, and plan to do the same on drugstore.com in the near future, making it even easier for products to be added to personal Kaboodle pages,” he said. “Our brands’ profiles on Kaboodle will simplify the process of drawing valuable insight from our customer interactions, and will afford us the chance to engage with the Kaboodle shopping community to further our brand loyalty among their users as we reach out to the brand savvy consumer.”

Kaboodle’s Brand Program is designed to help retailers and brands build awareness within the Kaboodle community, enhance relationships with customers, and take advantage of unique merchandising and sales opportunities. Kaboodle’s program includes advertising and affiliate opportunities, contests and giveaways within the Kaboodle community, “Add to Kaboodle” buttons which can be syndicated to partners’ online stores, and now brand profiles in Kaboodle.

Kaboodle has more than six million monthly unique visitors and more than 500,000 registered users who have added three million online products to the site. 

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European market regulators give OK to Coors, Miller merger

BY Jenna Duncan

LONDON and DENVER, Colo. In the spirits market, the European Commission has given two formerly rival beer brands the go-ahead to marry.

The European Commission yesterday approved a proposed merger between the Coors Brewing Company of Colorado and the U.S. and Puerto Rican operations of Miller Brewing Co. of Milwaukee. The new company will be called MillerCoors.

The media has reported that the EC waved the green flag after finding no competitive concerns in Europe.

Parent companies of Coors and Miller, Molson Coors Brewing Company of Denver, Colo., and SABMiller of London, agreed last October to merge operations of Coors and Miller. The merger completed a plan to better compete with Anheuser-Busch Cos. Inc. of St. Louis, Mo.

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