BEAUTY CARE

CCA Industries inks outsourcing deal with the Emerson Group as part of restructuring

BY Antoinette Alexander

EAST RUTHERFORD, N.J. — CCA Industries, whose portfolio of health and beauty products includes Plus+White toothpastes and teeth whiteners, Bikini Zone medicated topical and shave gels, Nutra Nail nail care treatments and Gel Perfect UV-free gel color, is restructuring its operations and entering a partnership with sales and marketing company the Emerson Group    

The company will outsource to Emerson certain sales and administrative functions. In addition, warehousing and shipping will be outsourced to and managed by OHL, a global supply chain management company. The company’s inventory will be moved to an OHL-managed facility in Indianapolis. According to CCA, a key benefit of the outsourcing move is that it shifts a substantial portion of the company’s current fixed costs into a variable cost structure moving forward, which can ultimately help keep expenses in better alignment with any future revenue generated by its brands.

This action could also potentially save the company more than $3.5 million in overhead expenses over the course of the first 12 months based on performance of its brands in fiscal 2014.

The company also announced that it is projecting a net loss for fiscal 2013 in excess of $6.1 million. As previously reported, the company lost momentum due to the unexpected passing of its prior CEO in the midst of a challenging retail environment and, as a result, revenue expected from its new product launches, in-store merchandising and expanded distribution efforts did not materialize as expected, the company stated. In addition, returns and inventory reserve costs resulting from a significant weakness seen in the nail color category, coupled with the less than expected consumer sales of its gel nail color brand introduced in fiscal 2011, also significantly exacerbated the company’s performance in fiscal 2013. CCA noted that it does not anticipate those substantial losses to continue.

“This outsourcing plan will permit our company to leverage the power of scale in all aspects of our sales, warehousing and logistics needs, resulting in significant operating efficiencies and expense reduction while continuing to direct all aspects of our business. Importantly, this restructuring will enable the company’s management team to substantially beef up its efforts to enhance our key brands’ connection to the consumer with extensive and cost-effective advertising and marketing strategies that emphasize the competitive strengths of our core products,” stated Richard Kornhauser, CEO and president of CCA.

Kornhauser added, “The Emerson Group could be an ideal partner with their strong market presence and significant credibility with our retail trade partners. We are looking forward to working closely with them and leveraging their strong retailer network to drive the company’s efforts to further enhance its position in-store, and expand its distribution base on both existing brands and new products. The Emerson Group currently manages approximately $1.7 billion in consumer sales, and they can be a key catalyst in our plans to grow CCA into a major consumer products company.”

Kornhauser estimates that the company will incur costs related to the restructure of approximately $300,000 in the first quarter of fiscal 2014, but with the outsourcing to Emerson, and its overall efforts, the company is expected to return to profitability during fiscal 2014. It expects to issue complete financial results for fiscal 2013 at the end of February.
 

 

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BEAUTY CARE

Dove Men+Care introduces Expert Shave range

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — After collaborating with dermatologists and barbers, Unilever has developed the Dove Men+Care Expert Shave range, which marks the brand’s first advanced three-step shave experience.

"Dove Men+Care Expert Shave is an upgraded shaving experience for men — the products are specifically designed to allow for smooth razor glide across the skin and an advanced level of moisturization, before, during and after shaving," said Carmelo Guastella, a barber with 30 years of experience who collaborated on the creation of the range. "I believe that how you prepare men’s skin and the ingredients used in products are as important as blade selection when it comes to shaving."

Used together, the products are designed to better care for men’s faces before, during and after shaving. The range includes five products:

  • Exfoliating Pre-Shave Scrub: This scrub hydrates skin as it cleanses, while lifting and scrubbing stubble to help reduce ingrown hairs;
  • Softening Pre-Shave Oil: This oil is formulated to soften hair and prepare the face for a closer, more comfortable shave with moisturizing ingredients;
  • Smoothing Shave Cream: This creamy lather helps protect from shaving irritation and ensures a smooth razor glide to leave skin feeling soft and moisturized;
  • Total Comfort Shave Cream: This moisture-enriched formula is designed for men with dry skin; the protective cream softens hair on contact for a smooth razor glide and is clinically proven to hydrate skin and help reduce shaving irritation; and
  • Intense Post-Shave Repair Balm: This balm is a fast-absorbing, soothing formula to re-hydrate skin and help reduce irritation after shaving.

"The two shave creams in Dove Men+Care Expert Shave contain high levels of moisturizing ingredients that are clinically proven to offer superior moisturization compared to competitor shave products on the market," said Matt Kuznitz, Unilever scientist who spearheaded the research and development for the range. "We developed Expert Shave to be the most caring line of Dove Men+Care shaving products available and to deliver the shave experience we knew men needed and would appreciate."

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B.Stacher says:
Jan-30-2014 10:28 am

between this and gillette's new Men's full body razor... smooth as a .... ;)

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Report: High-fluoride paste found to help prevent white spots from braces

BY Antoinette Alexander

NEW YORK — High-fluoride toothpaste may help prevent white spots from braces, according to a Reuters report citing a new study from Sweden.

Researchers found that high-fluoride toothpaste, which has nearly four times the amount of fluoride, helped prevent white spots on the teeth of children between the ages of 11 and 16 years old, Reuters reported.

Prior studies have shown that up to 85% of those who wear braces may develop white spots, which tend to be permanent.

The research found that about 45% of patients who brushed with regular toothpaste developed white spots, compared with 34.6% of those who used the high-fluoride paste developed spots. That translates to about 32% fewer white spots in the high-fluoride group, Reuters reported.

 

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