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Catering to mothers-to-be

BY Antoinette Alexander

Women’s desire for smooth, flawless skin doesn’t stop at the neck, and that’s especially true for mothers-to-be.

(For the full report, including charts, click here.)

Sales of body lotions are on the rise, and judging by the influx of new entrants, prenatal care offerings and stretch mark crèmes are helping to drive sales.

While mothers-to-be have long sought out moisturizing formulas to soothe skin and help keep stretch marks at bay, the heightened focus on youthful, flawless skin has ignited a flurry of new activity in the prenatal segment and among those products that promise to target stretch marks.

For consumers using such products, it is all about what is, or what is not, in the formulas. When it comes to skin care products for mothers-to-be, as well as baby care offerings, those formulas that are free of harsh chemicals and are made with natural ingredients are especially important.

Manufacturers are heeding the call and rolling out offerings that are free of such ingredients as parabens, phthalates, mineral oil and petrolatum. They also are turning to ultra-moisturizing, natural ingredients.

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Schick intro grooms facial hair

BY Antoinette Alexander

More men may be embracing facial hair, but that hasn’t shaken Schick, an Energizer Personal Care brand.

(For the full report, including charts, click here.)

Embracing the trend, Schick earlier this year launched its new Hydro 5 Groomer, which is positioned as the first ever 4-in-1 facial hair styling tool designed to simplify, enhance and personalize grooming routines for men.

It features the innovations of the Schick Hydro 5 razor on one end and an adjustable built-in trimmer on the other to deliver a shave routine that doesn’t involve attachments.

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Gillette debuts first body razor

BY Antoinette Alexander

With “manscaping” on the rise, Procter & Gamble’s Gillette brand has created the new Gillette Body razor, the brand’s first razor designed for bodies.

(For the full report, including charts, click here.)

It features a rounded head designed for total body comfort, three lubricating strips and an anti-slip grip for greater control, even in the shower.

To complement the launch earlier this year, the brand developed a series of “How To Shave…” YouTube videos, arming men with step-by-step instructions, tips and tricks on how to properly and comfortably shave their chest, groin, armpits, back and head.

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