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Catalina names Tom Corley to key leadership role

BY DSN STAFF

ST. PETERSBURG, Fla. — Shopper intelligence and personalized digital media company Catalina on Monday named a longtime CPG veteran to a key position. The company named Tom Corley, who has held leadership positions at Acosta and Kraft Foods, its global chief retail officer and president of U.S. retail. In his new role, Corley will oversee Catalina’s U.S. retail business and provide additional leadership to its retail market teams in Europe and Japan. 

"We are excited to welcome Tom to our leadership team," Catalina CEO Andy Heyman said. "Catalina is focused on expanding our capabilities and value proposition to help retailers efficiently grow and meet the opportunities of a fast-changing marketplace. Tom brings a fresh perspective to those efforts and a deep understanding of how to drive win-win relationships between CPG manufacturers and retailers given his extensive experience working with both parts of our network."

Corley’s background includes nearly 30 years in senior leadership positions at Kraft Foods, including such roles as EVP, president of sales and foodservice. Before joining Catalina, he was COO Acosta, which provides sales, marketing and retail solutions for CPG companies and retailers.

"Catalina is creating exciting new opportunities for retailers to connect with shoppers to build loyalty and engagement,” Catalina global go-to-market president Todd Morris said. "Tom is the right person to drive those innovations forward and build even deeper partnerships with our retailers."

Currently, Catalina reaches more than 528 million shoppers with personalized digital and in-store marketing solutions for retailers and CPG brands across more than 53,000 stores globally. The company’s shopper analytics are driven by a 150-person team, and it is investing in innovations to build value for retailers and their shoppers, Catalina said.

"I am excited about the value Catalina delivers to its customers and in the investments it continues to make in advancing its technology to drive shopper intelligence for retailers," Corley said. "Catalina has an unparalleled opportunity to broaden the importance it plays for retailers as they work to more effectively engage shoppers, including the 97 percent of households that shop at brick and mortar stores every week."

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Target makes Google Home voice-ordering available nationwide

BY Deena M. Amato-McCoy

MINNEAPOLIS — Target shoppers across the United States can now place an order using just their voice.

Deepening its relationship with Google, the discounter is expanding its Google Express program nationwide. The home delivery shopping service enables customers to use their Google Assistant in their Google Express app or website, Google Home device or Android TV to conduct voice-assisted shopping from a variety of retailers — including Target. The program’s breadth will expand even further next year when Google Assistant is available on eligible Android phones and iPhones, Target said.

The program, which started as a pilot in California and New York City, is now available across the continental United States. Target shoppers who meet a $35 minimum are also eligible for free shipping. Orders are picked from Target store shelves, and arrive in two days, according to the retailer.

“In the markets where we’ve offered Google Express, guests tell us they love the ease and convenience of shopping Target through Google. So we’re excited to offer this service nationwide in time for the busy holiday season,” said Mike McNamara, Target’s chief information and digital officer.

The move comes on the heels of Walmart’s partnership with Google that makes hundreds of thousands of items available for voice shopping via Google Assistant. At the time of the deal, Walmart had the largest number of items currently offered by a retailer through the platform.

Not to be outdone, Target has even bigger plans for its collaboration with Google. “Target and Google teams are working on the next chapter, building experiences that digitally replicate the joy of shopping a Target store to discover stylish and affordable products,” McNamara said.

While details are still in the works, one experience set launch in 2018 includes using voice and other innovative solutions to strengthen the retailer’s style categories, such as home, apparel and beauty. Another service will enable Target customers to link their online accounts with Google. This will allow them to receive personalized recommendations, and quickly re-order merchandise based on past Target purchases.

Also planned for 2018 is the integration of the discounter’s REDcard credit and debit cards into the mix. This gives Google Express customers 5% off of most Target purchases, and entitles them to free shipping.

The partners are also working on a program that gives shoppers the option to pick up their orders at a Target store within two hours.

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HY-Vee and Pinky Swear Foundation raise big money for pediatric cancer benefit

BY Michael Johnsen

WEST DES MOINES, Iowa — Hy-Vee, in partnership with Pinky Swear Foundation, a national charitable organization that supports children with cancer and their families, announced this week that its summer events have raised more than $882,000 from 4,331 participants to support the organization’s critical mission.

“We are excited to share the results of the inaugural Hy-Vee Pinky Swear 5K & Fun Run fitness events, and our legacy event, the Hy-Vee Pinky Swear Kids Triathlon,” stated Erica Campbell, executive director of Pinky Swear Foundation. “We sincerely appreciate everyone in all of the communities who worked so hard to ensure the success of the six events—especially our mission partner, Hy-Vee. The money raised from registration fees, sponsorships and individual fundraisers is helping make a real impact to further our mission, which is to help kids with cancer.”

Rather than focus on competition, families of all fitness levels are encouraged to participate in the events to help raise money for kids with cancer and their families. The money raised provides assistance for basic needs and experiences that create emotional support to impacted families.

“We are proud to once again partner with Pinky Swear Foundation to reaffirm our commitment to health and wellness while helping families facing cancer deal with financial struggles,” said Darin Hirl, assistant VP sports marketing at Hy-Vee. “The fun run format increased accessibility for kids and families. We were pleased to see such a high participation rate in 2017.”
 

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