Catalina names chief data officer
ST. PETERSBURG, Fla. — Personalized digital media company Catalina has announced the appointment of Dak Liyanearachchi as chief data officer of the global business.
In this role, Liyanearachchi will oversee Catalina’s insights and analytics group, leveraging the database of shopper purchase history to provide unique insight into consumer behavior. Using Catalina’s data and insights, Liyanearachchi and his team will execute high-ROI omnichannel campaigns for retail and brand customers globally.
“Dak’s keen understanding of data in the CPG market gives him the tools to help our clients problem solve and make better business decisions,” stated Jamie Egasti, CEO of Catalina. “He is unmatched in his ability to uncover consumer insights through data and analytics to enable true omnichannel delivery for CPG retailers and brands.”
Prior to his role as chief data officer, Liyanearachchi served as SVP of global data and analytics for Catalina. In the five years since joining the company, he has been responsible for developing Catalina’s U.K. business through data innovation. Prior to Catalina, Liyanearachchi worked at dunnhumby as global business development director and at LBM Direct Marketing Ltd, now part of Convergys, as director.
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Study: Consumers can’t get satisfaction
ANN ARBOR, Mich. — It probably takes less to satisfy the average consumer than it does to satisfy Mick Jagger, but even still, consumers can’t seem to get any satisfaction these days. According to new data from the American Customer Satisfaction Index, the national level of customer satisfaction dropped 0.5% to 75.2 in fourth quarter 2014.
This is the fourth consecutive quarterly decline in customer satisfaction for the country as a whole, forecasting weak economic growth for 2015. The last time the economy grew by 4% was in the late '90s, when consumer spending increased by more than 5% per year. But in 2014, consumer spending increased by just 2.5% and GDP grew by 2.3%. Given that consumers represent about 70% of GDP, the economy cannot expand much without greater consumer demand.
The ACSI, which measures the quality of economic output from the perspective of the consumer, shows that it may be difficult for demand to grow. According to the ACSI, deteriorating customer satisfaction shifts the demand curve downward, reducing consumer spending growth.
With overall U.S. customer satisfaction steadily deteriorating, there is little incentive for customers to increase consumption. The ACSI says that weak consumer spending, low inflation, prolonged low interest rates, declining satisfaction and a global slowdown are rarely associated with economic growth.