BEAUTY CARE

Catalina Marketing boosts digital couponing business

BY Antoinette Alexander

NEW YORK — Catalina Marketing has joined the growing world of online coupons with the development of its Coupon Network by Catalina, which promises to offer shoppers unique savings and coupons.

Brands with current offers on the site — located at CouponNetwork.com — include Nestlé, Kellogg, Fisher-Price and Johnson & Johnson.

Through the site, shoppers can access printable coupons, which shoppers can print from home; YourBucks offers; and, coming soon, digital coupons that can be added directly to a savings card.

YourBucks offers are exclusive to CouponNetwork.com. YourBucks Offers are dollars-off rewards shoppers can use like cash at their favorite store, according to the Web site. Current YourBucks offers include discounts on iTunes gift cards and GE Energy Smart or Reveal lighting products.

The tough economy coupled with the boom in daily-deal coupons from such companies as Groupon has helped fuel the growth of online couponing.

In a recent New York Times article on Coupon Network by Catalina, Susan Gear, group VP for digital at Catalina, said that while online coupons account for just 1% of all coupons distributed, they account for about 10% of all coupons redeemed.

Gear told the New York Times that Catalina had been considering a foray into the online coupon universe for some time. The idea began gaining steam after Catalina, in recent years, took such steps as offering coupons by mobile email and handling Target’s coupons section on its site.

To develop Coupon Network, Catalina consulted with retailers, advertisers and bloggers, according to the New York Times report. Gear noted that, going forward, Catalina also is considering initiatives like daily deals and group buying.

Catalina, however, isn’t new to the coupon business. The company tracks brand and store-level couponing performance data, and acquired two digital couponing businesses, E-centives and Collabrys, last year.

“Catalina Marketing has spent the past 25 years transferring our understanding of how purchase decisions can be used to motivate, enforce or drive new buying decisions,” Dick Buell, Catalina Marketing’s chairman and CEO, said last year. “Delivering relevant communications to the right audience, and measuring the performance of marketing spends, is at the core of all our business initiatives. We are excited about extending this level of shopper understanding and shopper value to the digital space for our consumer packaged goods, food, drug and mass partners.”

Click here to visit CouponNetwork.com.

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Laura Geller supports MS awareness with Bring on the Bronze kit

BY Antoinette Alexander

NEW YORK — Laura Geller, whose beauty products are sold at Ulta and Macy’s Impulse locations, has partnered with Race to Erase MS and the Nancy Davis Foundation for Multiple Sclerosis to help raise awareness and funds for those afflicted with MS by creating a limited-edition Bring on the Bronze beauty kit.

The Bring on the Bronze kit is part of the "Orange Campaign" that the Nancy Davis Foundation is spearheading to raise awareness and funds for those with MS.

Geller is donating 20% of all proceeds from the kits to Race to Erase MS. In addition, all guests at Nancy Davis and Tommy Hilfiger’s 18th Annual Race to Erase MS, held April 29 and themed Rock + Royalty, will receive the collection in their gift bags, as well as the opportunity to bid for several Laura Geller makeup auction items, including a trip to her NYC studio on the Upper East Side.

"I’m thrilled to be a part of this wonderful event and assist Nancy in her tireless support to erase MS," Geller said. "Our efforts to raise funds and awareness through the Bring on the Bronze kit sales will run the entire month of May at my studio and on my website, LauraGeller.com."

The kit includes:

  • Spackle Tinted under makeup primer in bronze;

  • Split Baked body frosting in Sugar Glow/Honey Glow;

  • Baked eye shadow duo in candied bronze;

  • I-Care eyeliner in brown; and

  • Lipshine SPF 15 in Sundrenched.

Geller has designed a bronze clutch to hold all of the products. Bring on the Bronze is available at LauraGeller.com for $55 with 20% of the proceeds from sales donated to the Nancy Davis Foundation for Multiple Sclerosis.

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Coty donates funds to benefit Japan earthquake relief

BY Antoinette Alexander

NEW YORK — Coty recently donated $100,000 to two humanitarian organizations involved in the earthquake relief efforts in Japan, the beauty company announced on Wednesday.

The company is donating $50,000 to the American Red Cross, a humanitarian organization working closely with the Japanese Red Cross and other partners to provide immediate relief to those affected in Japan. Coty also is contributing $50,000 to Save the Children, an international organization working in Japan since 1986, which has local volunteers and trained staff members responding to the immediate needs of children and their families.

"Our thoughts and prayers go out to the thousands of people suffering in the aftermath of the massive earthquake and tsunami, which devastated northeastern Japan," Coty CEO Bernd Beetz said. "Coty’s 10,000 employees worldwide are supporting numerous Japanese relief efforts around the globe, in addition to our corporate donation to the American Red Cross and Save the Children."

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