BEAUTY CARE

Castanea Partners acquires majority stake in Urban Decay

BY Antoinette Alexander

NEWTON, Mass. Private equity firm Castanea Partners has acquired a majority stake in cosmetics brand Urban Decay, whose products are sold primarily through such specialty beauty retailers as Sephora, Ulta and higher-end department stores.

Financial terms of the acquisition from The Falic Group were not disclosed.

“Urban Decay is a great example of the types of entrepreneurial, growth-oriented businesses we seek to invest in at Castanea Partners,” stated Brian Knez, co-managing partner of Castanea Partners.

Founded in 1996, Urban Decay has more than 300 color cosmetic SKUs in all major cosmetic categories with its largest category in eye products.

Castanea stated that it will support the company as it continues to strengthen the brand, broaden its existing product line and expand into new markets. Tim Warner, Wende Zomnir and Eric Jimenez will continue in their current role as GM, co-founder and executive creative director, and worldwide retail director and international make-up artist, respectively.

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Tyra Banks Show features ‘Best of Beauty’ giveaway

BY Antoinette Alexander

NEW YORK The Tyra Banks Show is once again featuring its “Best of Beauty” prize giveaway, which includes a wide array of beauty products from such brands as CoverGirl, Goody and ThermaClear.

In the “Best of Beauty” giveaway, eight prized packages valued at $4,000 each will be awarded to contestants who complete an online entry by March 31. To register, beauty mavens can visit www.tyrashow.com.

“A generation of young women is tuned in to Tyra’s beauty and lifestyle advice,” stated Sandra Lawrence, president and CEO of Therative, which makes the ThermaClear device for the treatment of mild to moderate acne. “We’re proud that ThermaClear was selected as a top product to feature in this blockbuster prize giveaway.”

ThermaClear, which is FDA-cleared and clinically proven to clear pimples in as little as 24 hours, uses targeted heat to attack acne at its source.

According to the company, the device does not cause drying, irritation or skin hyper pigmentation. It is safe on all skin types and tones.

The giveaway also includes, but is not limited to: CoverGirl WetSlicks Fruit Spritzers in Guava Splash, CoverGirl Professional Natural Lash Mascara, Goody Ouchless Thick Elastics for hair, PedEgg and Bare Escentuals Rocker Eye and Foil Eye kits.

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Goody launches second Luxe collection

BY Antoinette Alexander

NEW YORK Goody, which is part of Newell Rubbermaid’s Beauty and Style global business unit, has announced the introduction of its second Luxe collection to the masses.

Building on the success of its first Luxe collection launched last year, the new line continues to celebrate affordable luxury.

“Regardless of the challenging economic landscape, people still make room for small boosts of affordable luxury in their budget because a sparkly treat can positively change her mood and her look,” stated Jennifer Ingram, Goody’s director of marketing communications. “So, we have continued to create beautiful and stunning hair jewelry available to everyone.”

Goody designer Joni Lay incorporated her Georgian sensibility with the “joie de vivre” of an aspiring designer. The resulting collection features sparkly surfaces, textured patterns and light-reflecting accents. Combined with the brand?s patented StayPut technology, the new eight-product collection is designed to take women elegantly and effortlessly from day to night.

Prevalent silhouettes in the collection of barrettes, hair ties and headbands include organic florals, heavy geometric patterns and a throwback art deco aesthetic.

The suggested retail prices range between $3.11 and $7.27.

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