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Cascadian Farm introduces pea protein bars

BY Ryan Chavis

SEDRO-WOOLLEY, Wash. — Cascadian Farm will welcome a line of bars made with organic pea protein — a protein source derived entirely from plants — to its robust line of products.

The bars are available nationwide in two flavors, Peanut Butter Chocolate Chip and Honey Roasted Nut, and offer a chewy texture that packs 9 g of protein in each serving.

"We know consumers are searching for innovative products made with protein from legumes, vegetables and nuts, and so we are thrilled to introduce a new line of bars made with organic pea protein," Scott Lee, marketing director for Cascadian Farm, said. "What’s especially exciting about these bars is that we’ve found a way to deliver this protein source while also fulfilling our promise to provide our customers with delicious organic foods the whole family will enjoy."

The new Cascadian Farm pea protein bars retail for $4.49 for a box of five bars.

 

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Dr Pepper continues celebration of individuality

BY Ryan Chavis

PLANO, TX — It’s a new year, one filled with high hopes and endless possibilities. And Dr Pepper hopes consumers choose to celebrate what makes them one of a kind in 2014 through the "One of One"  (“/1”) campaign.

The brand will introduce a series of ads showcasing people who truly break the mold, including Grammy-nominated stars Macklemore and Ryan Lewis, YouTube phenomenon Michelle Phan and Grammy-nominee and "the king of bachata," Romeo Santos.

“Dr Pepper has a longstanding tradition of celebrating that special something that makes each and every person unique,” Jaxie Alt, senior vice president of marketing for Dr Pepper, said. “We are excited to continue this tradition by celebrating some truly one of a kind people who will inspire our fans.”

The campaign highlights remarkable stories from people from different backgrounds. Stories that will appear in 2014 include:

  • Macklemore and Ryan Lewis – Grammy-nominated hip hop superstars and hit makers
  • Michelle Phan – YouTube’s top female video artist and entrepreneur whose how-to tutorials gained her worldwide fame
  • Romeo Santos – Grammy-nominated chart-topping Latin singer, composer and producer
  • Retna – contemporary graffiti artist
  • Maggie Parker – first and only professional female bull rider in America
  • Garrett ‘GMAC’ McNamara – world-record-breaking professional big wave surfer and extreme waterman

For more information and to view the videos as they roll out, visit DrPepper.com.

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Consumers seek healthier snacking options

BY Alaric DeArment

ROCKVILLE, Md. — While snacking has become increasingly popular among Americans, often even replacing regular meals, many companies also have been developing salty snack foods that are healthier, according to a new study.

In a report titled "Salty Snacks in the U.S.," market research firm Packaged Facts found that 50 million consumers who often snack between meals consider salted snacks their favorite, while 90% of households reporting eating salty snacks in the past 30 days.

But the development of healthier snack foods is what underpins their success, resulting in a cadre of 14 million "healthy" eaters of salty snack foods who exercise often, seek out foods with healthy ingredients and don’t see a conflict between craving snacks and pursuing a healthy diet.

Many companies have changed the labeling of their products to emphasize foods made with fruits and nuts, as well as such attributes as "vegan," "organic," "non-GMO" and more subjective labels, such as "local," "pure," "natural" and "allergy-friendly."

 

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