Cascade Ice debuts latest beverage flavor
BY Ryan Chavis
SEATTLE — Cascade Ice, a brand from Unique Beverage Co., debuted the latest flavor in its 21-flavor portfolio. The company invited the public to vote via Facebook to determine which variety would grace store shelves, with Strawberry Orange Mango taking top honors.
"Cascade Ice's Orange Mango and strawberry-infused flavors have been top-sellers for years. Combining them proved to be a tasty no-brainer for our fan base," said Mike Broadwell, president and CEO of Unique Beverage Co. "We've always been known for creating new & unique flavors. In fact, we were the first sparkling water to introduce popular flavors like Strawberry Lemonade, Coconut, Blueberry Watermelon, McIntosh Apple, among many others and will continue to come up with new flavors for the enjoyment of our fans."
Consumers can visit CascadeIceWater.com for glimpse of the entire range of flavors as well as a complete list of availability by state. According to the brand, consumers can also head to Facebook and Twitter for the chance to win free samples.
Mondelēz scores big with Major League Soccer
BY DSN STAFF
EAST HANOVER, N.J. — Mondelēz International, the company behind such brands as Oreo, Ritz and Honey Maid, announced a deal to become the official snack of Major League Soccer. The multi-year sponsorship will increase the brands’ presence in the sport as they enter year two of the #PassTheLove campaign, a fully integrated program that will spread the passion for the sport coast to coast, the company said.
“MLS has played an enormous role in the explosion of soccer in America, and we’re excited about how this great league and its fans can help us #PassTheLove,” said Stephen Chriss, senior director, North America Consumer Engagement and Marketing Services at Mondelēz International. “Our MLS sponsorship opens even more avenues to reinforce how our snacks increase the fun of soccer whether you’re at the stadium, watching on TV or playing the game.”
The “Official Snack of MLS” designation will include the cookie, candy, cracker and gum categories and will include a series of globally-recognized brand names by Mondelēz International. The deal will include all forms of media: retail, shopper marketing, consumer promotions, PR and social media. According to the company, the sponsorship includes rights to activate AT&T MLS All-Star Game and MLS Cup, MLS’ championship game, and to align with current players and other league ambassadors.
By securing this partnership, Mondelēz International has the potential to interact with a broad range of consumers, including multicultural audiences.
“By tapping into the excitement surrounding MLS and soccer, we’re giving our snack brands amazing opportunities to appeal to moms, dads, teens and athletes in their communities,” Chriss said. “And this sponsorship strengthens our relevance with multicultural consumers, many of whom love soccer and identify with brands like ours who have made an authentic, long-term commitment to the sport.”
Through these expanding sponsorships, Mondelēz International also has positioned itself as what it describes as a “key player” in soccer at a time when attendance and enthusiasm for the sport continue to climb. The company’s #PassTheLove campaign, a social movement that launched in 2014, will also benefit from the new deal with MLS.
“Our #PassTheLove campaign proved the power of soccer to help our brands score with consumers, and we plan to make this year even bigger,” Chriss said.
Mars Chocolate unveils ‘Why 3’ campaign
BY Ryan Chavis
HACKETTSTOWN, N.J. — Mars Chocolate debuted a new ad campaign focusing on its 3 Musketeers brand, which marks the brand’s first new campaign in more than a decade, according to the company. The ads attempt to show why “3” is the ideal number of musketeers for any situation.
“We’re so excited to unveil our new ‘Why 3’ campaign because it features the beloved characters associated with our brand, but in a funny and unexpected way,” said Allison Miazga-Bedrick, director of 3 Musketeers brand. “Our fans already love 3 Musketeers for the combination of chocolate and fluffy nougat and bringing back our iconic characters will not only delight our current brand fans, but also attract new, younger fans from the millennial demographic.”
The entire series of videos can be viewed on the brand’s YouTube channel.
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