BEAUTY CARE

Carol Alt to unveil Raw Essentials at Duane Reade

BY Antoinette Alexander

NEW YORK Supermodel Carol Alt is launching her new skin care line, dubbed Raw Essentials, with in-store appearances at Duane Reade stores on Nov. 17 and 18.

On Nov. 17, Alt will be at the Duane Reade store at Third Avenue and 58th Street, and on Nov. 18, she will be at the Eighth Avenue and 42nd Street store.

Alt created Raw Essentials with such organic ingredients as green tea, blue chamomile, cucumber, rose, tangerine, lavender and calendula. Raw Essentials never is heated above 115 degrees Farenheit to preserve vitamins and nutrients that create glowing, healthy-looking skin.

 

"We are so thrilled to have Carol Alt’s new line Raw Essentials at Duane Reade. Shoppers will be delighted to have a skin care line so cutting-edge and green at their local Duane Reade corner drug store," stated Joe Magnacca, president of Duane Reade.

 

Alt has graced more than 700 magazine covers and has appeared in 65 films. She is among the "Top 5 Models of All Time," according to AskMen.com, alongside Christie Brinkley, Cindy Crawford and Gisele Bundchen.

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Amazon.com to buy parent company of Diapers.com, Soap.com

BY DSN STAFF

SEATTLE Amazon.com announced that it has reached an agreement to acquire Quidsi, which operates Diapers.com, an online baby care specialty site, and Soap.com, an online site for everyday essentials.

 

Jeff Bezos, founder and CEO of Amazon.com, said, “This acquisition brings together two companies who are committed to providing great prices and fast delivery to parents, making one of the chores of being a parent a little easier and less expensive.”

 

 

Under the terms of the agreement, which has been approved by Quidsi’s stockholders, Amazon will acquire all of the outstanding shares of Quidsi for approximately $500 million in cash, as adjusted for the assumption of options and warrants, and also assume approximately $45 million in debt and similar obligations. Subject to various closing conditions, the acquisition is expected to close in December.

 

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Naturally Fresh Deodorant Crystal introduces mini roll-on deodorant

BY Antoinette Alexander

POMPANO BEACH, Fla. Naturally Fresh Deodorant Crystal has expanded its line with the new mini roll-on for busy travelers on the go.

The smaller version of the brand’s 100% natural fragrance-free roll-on deodorant provides 1 fl. oz. of product and is priced at about $1.99.

"The mini roll-on uses the same all-natural, pure and effective formula that our customers have enjoyed for years," stated Ted Alflen, CEO and founder of Naturally Fresh Deodorant Crystal. "This smaller size works well for those on the go, or for those who may want to sample our deodorant before making a larger purchase."

Naturally Fresh Deodorant Crystal’s all-natural ingredients are designed to provide 24-hour, nonstaining, hypoallergenic protection. The products work by killing odor-causing bacteria while permitting the pores to excrete toxins naturally.

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