BEAUTY CARE

Carol Alt to unveil Raw Essentials at Duane Reade

BY Antoinette Alexander

NEW YORK Supermodel Carol Alt is launching her new skin care line, dubbed Raw Essentials, with in-store appearances at Duane Reade stores on Nov. 17 and 18.

On Nov. 17, Alt will be at the Duane Reade store at Third Avenue and 58th Street, and on Nov. 18, she will be at the Eighth Avenue and 42nd Street store.

Alt created Raw Essentials with such organic ingredients as green tea, blue chamomile, cucumber, rose, tangerine, lavender and calendula. Raw Essentials never is heated above 115 degrees Farenheit to preserve vitamins and nutrients that create glowing, healthy-looking skin.

 

"We are so thrilled to have Carol Alt’s new line Raw Essentials at Duane Reade. Shoppers will be delighted to have a skin care line so cutting-edge and green at their local Duane Reade corner drug store," stated Joe Magnacca, president of Duane Reade.

 

Alt has graced more than 700 magazine covers and has appeared in 65 films. She is among the "Top 5 Models of All Time," according to AskMen.com, alongside Christie Brinkley, Cindy Crawford and Gisele Bundchen.

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3M reintroduces Cavilon line

BY Antoinette Alexander

ST. PAUL, Minn. 3M Skin and Wound Care has announced the relaunch of the 3M Cavilon professional skin care line, a range of products to help prevent skin damage from moisture, friction and adhesive trauma, following research and surveys of caregivers and clinicians.

The revamped line has new, innovative packaging to easily identify the right product for a specific need.

The company also plans to introduce new Cavilon products, starting later this year with Cavilon anti-fungal cream. This new product is designed to relieve redness, irritation, scaling, itching, discomfort and burning due to athlete’s foot, jock itch and ringworm. It also offers barrier properties to help protect against moisture. Furthermore, 3M will be adding enhanced product formulations, sizes and new patient-friendly delivery systems to the Cavilon line in 2011.

"We have long been a trusted name among clinicians," stated Marcello Napol, global business director of 3M Skin and Wound Care. "As a company grounded in research and innovation, we understand the demands on healthcare professionals today. Making sure that we help caregivers quickly reach for the right product for the right situation is an important part in being a trusted partner."

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P&G launches on-the-go app, Always Me

BY Antoinette Alexander

CINCINNATI Procter & Gamble’s feminine protection brand, Always, has launched its Always Me mobile application that enables women to track their period and ovulation.

Not just a standard period and ovulation tracker, the Always Me application is a personalized, on-the-go application that helps women manage their cycles and offers timely support and advice.

"A key motivator for us was the reality that while all women establish daily routines and different ways to manage their monthly cycles, they are also looking for solutions to help make their lives a little easier," stated Courtney Schuster, Always global brand manager. "In an age where our phones connect us to our family, friends and on-demand content, we created the Always Me mobile app to help women stay connected with their bodies in a current, customizable way."

One of the features of Always Me is a personalized question-and-answer function to address any personal or intimate questions that she may have. Consumers can submit a question related to their menstrual cycle, and a health professional will provide an answer within 24 hours. 

 

Now available for free download in the Apple iTunes Store, Always Me includes:

  • An interactive tracker and calendar to help manage a woman’s period/cycle; 
  • A personalized, expert Q&A function for users to submit private, personal questions;
  • A "Shop Always" button for discreet, immediate and direct online purchase of Always feminine hygiene products from one’s mobile device, as well as a store locator;
  • Reminder notifications for anticipated arrival of period or ovulation; and
  • Tips on topics ranging from how to better manage one’s cycle, health matters, exercise, etc.

 

 

Looking ahead, P&G plans to expand the mobile application to include a wide range of information and tips for various aspects of a woman’s life, including skin, hair and beauty care –­ areas that can be affected during a woman’s monthly cycle.

 

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