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Carma Labs taps actress Shay Mitchell to represent Carmex line

BY Michael Johnsen

MILWAUKEE — Carma Laboratories last week announced its partnership with actress Shay Mitchell, who is best known for her role as Emily Fields on the ABC Family series "Pretty Little Liars."
 
"We're excited to partner with someone who loves this product as much as we do," stated Paul Woelbing, president of Carma Laboratories, the maker of Carmex products. "Shay's love of fashion and beauty products makes her the perfect fit for our Moisture Plus lip balm line. Her style exemplifies the trendy, chic user that we envisioned when we designed and created this line, and we look forward to working together."   
 
Mitchell first appeared in the Canadian teen drama series "Degrassi: The Next Generation," and was later a guest on the global series "Rookie Blue," before being cast in her role on "Pretty Little Liars." In addition to building and maintaining a successful career, Mitchell is also a passionate philanthropist, actively supporting multiple nonprofits, such as Free the Children, which is dedicated to helping children in developing countries.
 
"I have grown up using Carmex, so I'm very excited about all of the fashionable new design options that are now available with the Moisture Plus fall line," Mitchell said. "Having fun is an important aspect of my beauty routine, and lip care is essential. Using a cute product with designs to complement my daily style makes it even better."
 
Carmex Moisture Plus lip balm packs a moisturizing satiny shine, SPF 15 and a soft vanilla flavor. The fashion-inspired exteriors appeal to a variety of unique styles with personalities to match, including Fab in a brightly colored pattern, Chic in classic black & white, Whimsical in a teal dandelion design and Adventurous in a multi-colored bird print. "We introduce limited-edition designs four times a year, so consumers can expect to see fun new sets of fashionable sticks regularly at their favorite retailer," said Jona Mancuso, senior marketing manager at Carma Laboratories.
 
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LATINA Style magazine names four retailers to its list of the 50 best companies for Latinas to work

BY Michael Johnsen

DALLAS — LATINA Style magazine last week named Walmart, Target, CVS Caremark and the Army & Air Force Exchange Service four of the 50 best companies for Latinas to work at.
 
Walmart ranked No. 10 on the list, Target No. 36, CVS Caremark No. 41 and the Exchange No. 46. 
 
The 2014 LATINA Style 50 will be published in the magazine’s special August issue, and the companies will be recognized at the magazine’s awards ceremony and diversity conference early in 2015.
 
“The Exchange consistently champions diversity, and this national award is a testament to our strong commitment to excellence,” stated Exchange EVP and chief merchandising officer Ana Middleton, one of the Exchange’s highest-ranking Hispanic women. “Diversity in the work force is essential to ensuring the Exchange serves soldiers, airmen their families and retirees in the best way possible.”
 
The companies were chosen for LATINA Style 50 after evaluation of more than 800 companies. The magazine’s annual rankings are considered a respected source of information for Hispanic women across the country.
 
LATINA Style 50 highlights companies that have a dedicated effort to diverse recruiting and promotion initiatives. The report also highlights companies that have programs to recruit veterans and military personnel.  
 
 
 
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Meijer gives away new shoes to Detroit children

BY Michael Johnsen

GRAND RAPIDS, Mich. —  Meijer, Skechers and K.I.D.S./Fashion Delivers teamed up last week to give away 2,000 new Bobs from Skechers shoes to Detroit children in need during a day at the Detroit Zoo.
 
An additional 20,500 pairs of Bobs shoes also were donated to Detroit Public Schools for distribution to its students in need throughout the school year.
 
"Meijer was built on a fundamental philosophy of supporting the communities where our customers and team members work and live," stated Lynn Hempe, group VP softlines for the Grand Rapids, Mich.-based retailer. "We've worked with Skechers for a decade, and are thrilled to bring that partnership to another level by providing children with a brand new pair of shoes that they can call their own. It was a fun day for everyone involved."
 
"Through the Bobs from Skechers shoe donations we have done in the United States and around the world, we have seen the impact a new pair of shoes can have on a child," said Jeff Jones, national sales manager at Skechers. "We were moved by Meijer's desire to reach children in Detroit, a community that has been hard hit economically, and believe that the Bobs donation event not only brought smiles to many children, but also may have given them confidence as they begin a school year with a brand new pair of shoes."
 
Since the Bobs from Skechers program launched in 2011, Skechers has donated more than 8 million pairs of new shoes to children in need in more than 30 countries worldwide.
 
Along with receiving their new shoes, the children had lunch, received school supplies and visited their favorite animal exhibits inside the Detroit Zoo. The shoe donation event also included an opportunity for them to meet the Detroit Tigers mascot "PAWS;" Detroit Lions alumni players and mascot, "Roary;" and the zoo's mascots, "Junior Z and the Zooper Heroes."
 
K.I.D.S./Fashion Delivers worked with the Detroit Public Schools and Variety Detroit to identify children to receive the shoes.
 
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