Carma Labs-commissioned survey finds chapped lips affect confidence
Entertainment One’s SO SO Happy launches beauty line
LOS ANGELES — Entertainment One Licensing (eOne) and Kelly Teegarden Organics have announced the retail launch of the SO SO Happy cosmetics line, which will debut at health specialty stores nationwide this summer.
The collaboration has yielded a natural and organic, Ecocert certified makeup line targeted to young adults. For the launch, the line includes lipsticks, glosses, lip treatments and balms manufactured in the United States with certified organic and natural, non-GMO ingredients that contain no known cancer-causing ingredients or hormone disruptors, the company stated.
eOne has brought an additional partner into the SO SO Happy licensing program, signing Card.com for branded debit cards.
The SO SO Happy brand has enjoyed extensive social media coverage this spring with the launch in May of its spring 2015 fashion collection from Iron Fist. The apparel line debuted on e-tailer DollsKill.com, and, in the run-up to launch, has been extensively promoted on social media by influencers and celebrities such as singer Miley Cyrus (seen on DailyCandidNews.com) as well as blogs StealHerStyle and Lookbook.nu, which together garner more than 6.5 million monthly views.
N.Y.C. New York Color unveils ‘Developed with New York Makeup Artists’ initiative
NEW YORK — Coty’s N.Y.C. New York Color has announced the launch of a "Developed with New York Makeup Artists" initiative, a program that supports the brand's mission to deliver innovative, budget-friendly go-to-beauty essentials that have been developed with the expertise of trendy, young New York City-based fashion makeup artists.
"We are thrilled to introduce this program, as it inspires confidence in N.Y.C. New York Color's truly efficacious and dependable products," stated Maylis Joppe, N.Y.C. New York Color global marketing VP. "The results of this initiative reinforce N.Y.C. New York Color's reputation as a credible, cool and trendy makeup brand at an unbeatable price. We are proud that experienced, hands-on New York makeup artists weighed in on the development of our products to help empower the results that we deliver to women."
The test panel was comprised of professional makeup artists based out of the New York City area. The program kicked off with N.Y.C. New York Color inviting the makeup artists to evaluate N.Y.C. New York Color products on themselves and a group of models. They were then asked to provide constructive and professional feedback on the products' level of expert quality. The Coty Testing Institute managed the testing process.
The result was an official "Developed With New York Makeup Artists" stamp of approval sealed on the final products reviewed by the artists.