BEAUTY CARE

Carma Laboratories names VP of research and development

BY Antoinette Alexander

FRANKLIN, WI — Carma Laboratories, the manufacturer of Carmex lip balm products, has appointed Keith Edgett as VP of research and development.

Edgett, who officially boarded on Jan. 1, is responsible for leading all facets of product development, global regulatory compliance and product innovation.
 
Prior to his appointment, Edgett served as VP of R&D at eos Products, where he led the design, startup and staffing of a research and development facility establishing internal product development capabilities.  At Kimberly Clark HealthCare, Edgett directed innovation and product development, overseeing all new infection prevention and wound healing medical device product development. Edgett has also served as VP of feminine care R&D at Playtex Products, senior director of open innovation at EPC and director of Suncare R&D at Schering-Plough Healthcare Products.
 
 
 

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ITCosmetics, author Emily Liebert team up for exclusive beauty set tied to new book

BY Antoinette Alexander

NEW YORK — Beauty brand ITCosmetics has teamed up with author Emily Liebert, who writes novels about the real-life concerns and complexities of women, to create an exclusive set of products tied to her new book.

Liebert’s new book, Those Secrets We Keep (out June 2), is about three women whose lives are forever changed one summer when their deepest secrets are revealed.
 
The new products include: Mini Hello Lashes (a 5-in-1 mascara), Mini No Tug Black (a waterproof gel eyeliner), and Mini Brow Power (a universal eyebrow pencil.
 
“I’m thrilled to be partnering with ITCosmetics on a set of products tied to the launch of Those Secrets We Keep. I’ve had nice success in the past collaborating with brands that organically complement my novels. IT is the perfect partner for this new book because their products are a woman’s best kept beauty secret and my book is all about the secrets women keep,” Liebert stated.
 
 

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Amazon introduces shopping app for Apple Watch

BY Antoinette Alexander

SEATTLE — Amazon has introduced a shopping app for customers with an Apple Watch for swift and easy purchases.

The Amazon shopping app will be available on Apple Watch in Canada, China, France, Germany, Japan, United States and United Kingdom. Designed for the on-the-go customer, the shopping app offers a tailored Amazon experience, offering voice search and quick tap features including 1-Click purchase and save to Wish List.

“This is still day-one for wearable devices. And we are excited to offer new ways for our customers to get quick glimpses of information they need from Amazon through Apple Watch,” said Paul Cousineau, director of mobile shopping. “There are times when it might not be convenient to get your phone out of your pocket. So we worked to distill the best parts of the Amazon shopping experience into fast and simple access points from your wrist. Customers can use voice search, 1-Click purchasing, and find all of the key pieces of product information they need. We can’t wait to see how our customers respond.”

The Amazon app for Apple Watch includes the following features:
•    Search the Amazon Catalog: The Amazon shopping app allows customers with an Apple Watch to search the Amazon catalog and find glanceable product information such as product name, price, shipping information, product images and star ratings.
•    1-Click Purchase: With the 1-Click purchase feature on millions of eligible items, customers can go from search to purchase in seconds, making it even easier to order familiar items.
•    Add to Wish List: Customers can quickly and easily add any item to their Wish List.
•    Save a Shopping Idea: Say it and save it. It’s that easy to make a note and save it for later.
•    Get More Information from iPhone: If Amazon customers want additional search results or more product information while shopping, they can use Handoff and open the search or product detail page in the Amazon shopping app on their iPhone.

The Amazon shopping app for Apple Watch is a companion to the Amazon mobile shopping app for iPhone. Customers can update to the latest version of the Amazon app on iPhone and the Amazon icon will automatically be available on their Apple Watch.
 

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