HEALTH

Carma Laboratories introduces new packaging across entire Carmex line

BY Michael Johnsen

MILWAUKEE — Carma Laboratories on Tuesday announced fresh packaging across its Carmex lip balm line designed to attract attention with a vibrant yellow and red label. 

“Extensive research went into this new look," stated Paul Woelbing, Carma Labs president. "With the expansion of our product line over the years, the new packaging helps customers easily identify our products and the specific skin care solution that they are seeking."

The new packaging displays updated label information sharing that Carmex products containing Sun Protection Factor  have been reformulated to use Broad Spectrum SPF. According to the Skin Cancer Foundation broad-spectrum sunscreen is recommended to offer protection against both UVA and UVB rays.

The packaging refresh also includes Carmex skin care products, including Hydrating Lotion, Healing Cream and Healing Ointment. The new packaging was initially reflected with the launch of the two newest Carmex lip balm products: Pomegranate-flavored Ultra Smooth Lip Balm and Lip Conditioner.


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Troy Healthcare inks Stopain sponsorship deal with AFL’s Philadelphia Soul

BY Michael Johnsen

HAZELTON, Pa. — Troy Healthcare on Wednesday signed a sponsorship agreement with the Arena Football League’s Philadelphia Soul for the 2013 season.

Troy Healthcare recently announced that Ron Jaworski, managing owner of the Philadelphia Soul, former Philadelphia Eagles quarterback and current ESPN Football analyst, has assumed the role of national spokesperson of its Stopain brand. “So many athletes are plagued with muscle and back pain, so there’s certainly a direct connection with the Stopain brand," stated Thomas Cicini, president and CEO of Troy Healthcare. "And we found the Philadelphia Soul fan base to be extremely interested in team sponsors and loyal to their products. This partnership is highly relevant to our brand and will help us increase awareness for Stopain with Arena Football fans and professional sports."

"I truly believe in Stopain," Jaworski said. "It has helped me manage pain relief from years of playing professional football. Partnering Stopain with the Philadelphia Soul is a natural extension of our relationship and will surely prove to be advantageous for Stopain’s brand visibility." 


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Report: C&D introduces First Response campaign targeting Hispanics

BY Michael Johnsen

NEW YORK — Church & Dwight has crafted its first advertising campaign targeting a Spanish-speaking audience for its First Response pregnancy test and ovulation prediction kits, according to a story published in the New York Times Tuesday.

The ad campaign was launched Feb. 18 and will include 15-second and 30-second spots on Univision, Galavision, Telemundo and MTV Tres. The ads will feature former Miss Puerto Rico Cynthia Olavarría as the brand’s spokeswoman.

In addition to the TV ads, the company will introduce a microsite, TheFirstResponseDifference.com, that will include coupons, frequently asked questions about pregnancy and ovulation, and additional product information, the New York Times reported.


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