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Cargill announces release of sweetener made from stevia

BY Jenna Duncan

WAYZATA, Minn. Cargill today introduced that it will be launching a natural sweetener, Truvia, made from leaves of the South American herb stevia.

Cargill has called the release of the new calorie-free sweetener a “milestone” because of its proposed uses in foods, beverages and for home use.

“We have spent more than two years validating the consumer demand for this new sweetener,” said Marcelo Montero, president of Cargill Health & Nutrition. “Soon consumers will recognize Truvia for quality and great taste, delivering the first natural, zero calorie sweetness people have been asking for.”

Truvia comes from rebiana, the leafy part of the stevia plant which is a shrub native to Paraguay, also grown in China for commercial purposes. A process of drying and then steeping the leaf in water releases the taste of the rebiana, which reportedly has a sweetness 200 times more potent than sugar.

Cargill has announced the release of Truvia the same day that a report was released online by the Food and Chemical Toxicology detailing results of a research study into the safety of rebiana. The study evaluated rebiana use for safety, stability and its effect on metabolism, as well as other health related effects.

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Anheuser-Busch relinquishes Grolsch importing to Miller

BY Jenna Duncan

MILWAUKEE, Wis. Anheuser-Busch announced that it no longer will exclusively hold the rights to import Grolsch beers in the U.S. The company said it has agreed to a deal allowing rival Miller Brewing Co. to handle Grolsch for an undisclosed amount of money.

This change comes after Miller’s European parent company, SABMiller, acquired the owner of the Grolsch beers brand, Royal Grolsch NV, in February. The distribution deal is expected to close by Aug. 1. Financial details have not been released.

Milwaukee-based Miller will take over as importer of the complete Grolsch brand line-up.

“The time is right to end our importation of these brands,” Anheuser-Busch’s vice president of marketing, David Peacock. “It is important that our wholesalers who transition these brands are able to protect their investments. This agreement includes provisions for our distributors that will compensate them appropriately.”

Grolsch now will be granted access to Miller’s some 450 distributors. The distributors will be given the chance to stock the Dutch beer in their stores.

Anheuser-Busch is the brewer of Budweiser and Bud Light and leads the American domestic market in beer sales.

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Gurkan appointed Campbell’s vp of development

BY Alaric DeArment

CAMDEN, N.J. Campbell Soup Co. has appointed Tarkan Gurkan as its vice president of corporate development.

Gurkan joins Campbell after 14 years in the food industry business, including seven years with Lehman Brothers, four years with Nabisco Holdings Corporation and three years with Pepsi-Cola Company. He previously worked for the Koc Group, a Turkish industrial company.

Gurkan earned his bachelor’s degree in engineering from Turkey’s Bogazici University and his master’s in business administration from Dartmouth College.

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