Carex’s new HQ reflects company’s expansion efforts
NORWELL, Mass. — Carex Health Brands on Wednesday announced the opening of its new corporate headquarters in Boston.
As a reflection of the company’s growth and development, the new East Coast headquarters supports the expansion of Carex’s marketing team, an initiative planned to increase brand building efforts and double new product development, the company stated.
“We strive to produce high-quality and innovative products that bring convenience, dignity and ease of use to a range of consumers,” said Carex president Matt McElduff. “With the move to Boston, we are ramping up our team of driven and creative marketing professionals to elevate Carex Health Brands to an entirely new level of growth and success.”
Carex’s brands include Carex, Apex, Bed Buddy, TheraMed, Enablers and VitaSystem.
Carex Health Brands is a portfolio company of Ancor Capital Partners. In addition to its headquarters in Boston, the company holds an office in Sioux Falls, S.D. The Boston corporate headquarters is based at 600 Cordwainer Drive, Norwell, Mass., 02061.
Pre-Seed gains distribution at Walgreens
SPOKANE, Wash. — INGfertility on Tuesday announced its Pre-Seed "fertility-friendly" personal lubricant will be available in all Walgreens pharmacies as of Wednesday, following Facebook demand for increased distribution.
"Walgreens has been our most requested retail location for Pre-Seed, and we have had an amazing response to this news at Facebook,” INGfertility CEO G.D. Clifton said.
Pre-Seed is the only lubricant able to state that it is "safe to use when trying to conceive," based on regulatory clearance, the company stated. Pre-Seed’s formula matches the pH, osmolality (ion content) and viscosity (thickness) of fertile cervical mucus. In contrast, most lubricants harm sperm and may keep them from swimming to the egg normally.
"Many couples who are trying to conceive have increased incidence of vaginal dryness due to intercourse on-demand," Clifton noted. "Pre-Seed offers a safe alternative for these couples."
In the physician guideline "Optimizing Natural Fertility," the American Society for Reproductive Medicine cited the need for informed lubricant use and mentioned Pre-Seed as an appropriate choice.
Dr. Sears Family Essentials boosts Cool Fuel line
IRVINE, Calif. — Dr. Sears Family Essentials on Tuesday announced the flavor line extension of its Cool Fuel ready-to-drink shakes, adding chocolate banana to its lineup.
"Dr. Sears Family Essentials is committed to helping combat the national epidemic of childhood obesity and Nutritional Deficit Disorder — a term coined by Dr. Bill Sears that refers to the overall lack of nutritional value in most childhood diets today," Dr. Sears Family Essentials VP marketing Roeya Badri Vaughan said. "Pediatrician-developed and kid-approved, Cool Fuel provides a convenient and healthy snack option for cool kids and cool moms who want the best for their children."
Formulated with 18 essential nutrients and antioxidants, Cool Fuel contains omega-3 DHA and 60% less sugar than such conventional offerings as PediaSure, the company stated. Cool Fuel is available as a four-pack of individual, on-the-go 8-oz. servings, for a suggested retail price of $8.99.
Dr. Sears Family Essentials products are available nationwide at The Vitamin Shoppe, Whole Foods, independent natural health retailers and major regional grocery retailers, including H-E-B, Meijer and Fred Meyer, across the United States. They also are available online at AskDrSears.com and DrSearsFamilyEssentials.com.