HEALTH

Carex launches wide-grip mobile shower head

BY Michael Johnsen

NORWELL, Mass. — Carex Health Brands recently launched its ultimate shower massager, a shower head that features a full body spray and five different massage settings.

The chrome shower head comes with an easy-to-install shower head holder, a wide showerhead handle for a secure grip and an extra-long 84-in. tangle-free hose.

The Carex ultimate shower massager will be available January 2012 online and at select retailers, independent pharmacies and drug stores at a suggested retail price of $34.99.


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Freeman Formula launches a grab-n-go ready-to-mix meal replacement

BY Michael Johnsen

ATLANTA — Operating out of Syracuse, N.Y., Freeman Formula introduced several sports nutrition products at last week’s ECRM Vitamin, Diet & Sports Nutrition EPPS conference here, including a uniquely packaged ready-to-mix meal replacement option branded the Freeman Formula Complete Meal.

The product is packaged within an empty drink container — all the consumer needs to do is add water and shake. That gives the consumer some control over the taste profile — less water, stronger taste — in a grab-and-go format that may prove more convenient than an RTD alternative. Suggested retail price for the RTM falls between $4.99 and $5.99, and could accompany an incremental bottled water purchase, company officials suggested.

 


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Integrity Health targets 30-something women with Canadian diet aid

BY Michael Johnsen

ATLANTA — Integrity Health Products is bringing a line of diet aids from Canada, specifically targeting women between the ages of 30 and 50 years, to the U.S. market.

"Most [diet aids] appeal to a younger woman, one who still buys into the ‘magic pill’ philosophy," the company stated. "We are speaking to the woman who’s ‘been there, done that’ and expects more."

According to executives attending the ECRM Vitamin, Diet & Sports Nutrition EPPS conference here last week, Integrity is kicking off its U.S. launch strategy with a strong social media element (i.e., Facebook), traditional print and television placements, and retailer-specific inserts.

 


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M.MILTON says:
Jul-20-2013 02:47 am

They have made a very successful and productive health integrity products. They have a very talented staff that handles the paper discovery at the same time. Endorsing these products through Facebook is a big plus for them.

L.ANDALES says:
Apr-11-2013 11:07 pm

It's time for them to have some improvement to their helse produkter specially for women. Using Facebook as their social media platform is a good idea since it can target a huge audience.

M.BROCCOLO says:
Jan-27-2012 10:46 am

It's about time a company began developing real formulas for women that are practical and effective. Thank you Integrity Health Products

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