HEALTH

Carefree, First30Days.com join forces for Carefree Fresh Start Fund

BY Anna Mcgrath

SKILLMAN, N.J. Carefree pantiliners and First30Days.com have teamed up to offer women everywhere a fresh start on life with a chance to win $10,000 thanks to the Carefree Fresh Start Fund.

Applicants are asked to tell judges why they want a fresh start, how they plan to reach their goal, and how the funding will help. Entries will then be sent to a panel of judges including Ariane de Bonvoisin, the founder of First30Days.com, a renowned Web site for helping individuals with change. Entries will be assessed according to the strength of the plan, use of funding and persuasiveness.

Ten finalists will receive funding to begin their fresh start plans and the public will then have the opportunity to vote online for the plan they deem best.

The top three winners will receive $3,000,  $5,000 and $10,000, a one-on-one meeting with de Bonvoisin and a three-day/two-night trip to New York City, where she will be honored at the Carefree Fresh Start celebration event. All other finalists will receive $1,000.

The deadline for all entries is July 10, 2009. For a complete list of rules or to apply please go to www.carefreefreshstart.com.

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HEALTH

Garden of Life teams up with WomenHeart

BY Michael Johnsen

WEST PALM BEACH, Fla. Garden of Life on Tuesday announced it is teaming up with WomenHeart, the National Coalition for Women with Heart Disease, to improve the health and quality of life of women living with or at risk of heart disease.

“We are privileged to work with WomenHeart to help provide education, support and hope to millions of women at risk or suffering from heart disease,” stated Brian Ray, president.

As part of the partnership, Garden of Life will feature a WomenHeart logo on the packaging of its recently-launched Oceans 3 Healthy Hormones dietary supplement, a percentage of sales from will be donated to WomenHeart, the company stated.

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Vitamin Shoppe, Twinlab Co. team up to create new weight gainer

BY Anna Mcgrath

NEW YORK The Vitamin Shoppe and Twinlab Co. joined forces to develop Mass Fuel Xtreme, a unique weight gainer said to help athletes increase muscle mass.

Twinlab Co. has been creating and developing within the sports nutrition field for 40 years. In conjunction with leading national health retailer, Vitamin Shoppe, the companies have developed a weight gainer said to help maximize lean muscle growth, enhance protein synthesis, and speed post-workout recovery period.

“We wanted to develop a product that would help athletes gain the ‘right’ type of mass — muscle versus simply weight. Mass Fuel Xtreme is uniquely designed to deliver the results athletes are looking for,” said Bruce Renick, VP sales for Twinlab.

Mass Fuel Xtreme is now available at Vitamin Shoppe locations and its e-commerce site. Suggested retail price is $62.99 for a 5.95 lb. container.

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