HEALTH

Carefree, First30Days.com join forces for Carefree Fresh Start Fund

BY Anna Mcgrath

SKILLMAN, N.J. Carefree pantiliners and First30Days.com have teamed up to offer women everywhere a fresh start on life with a chance to win $10,000 thanks to the Carefree Fresh Start Fund.

Applicants are asked to tell judges why they want a fresh start, how they plan to reach their goal, and how the funding will help. Entries will then be sent to a panel of judges including Ariane de Bonvoisin, the founder of First30Days.com, a renowned Web site for helping individuals with change. Entries will be assessed according to the strength of the plan, use of funding and persuasiveness.

Ten finalists will receive funding to begin their fresh start plans and the public will then have the opportunity to vote online for the plan they deem best.

The top three winners will receive $3,000,  $5,000 and $10,000, a one-on-one meeting with de Bonvoisin and a three-day/two-night trip to New York City, where she will be honored at the Carefree Fresh Start celebration event. All other finalists will receive $1,000.

The deadline for all entries is July 10, 2009. For a complete list of rules or to apply please go to www.carefreefreshstart.com.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
HEALTH

NAD approves supplement’s advertising claim, makes recommendations for other ads

BY Michael Johnsen

NEW YORK As part of The National Advertising Division of the Council of Better Business Bureaus’ ongoing monitoring program and in conjunction with an initiative with the Council for Responsible Nutrition, designed to expand the review of advertising claims for dietary supplements, NAD last week found that Internet marketer Quality of Life Labs, the maker of Kinoko AHCC and Kinoko AHCC Gold, could support the claim that its products “help support normal immune function.” Active Hexose Correlated Compound (AHCC), is a mushroom-derived product made from the hybridized mycelium of the mushroom, cultured in rice bran.

NAD recommended, however, that the advertiser modify or discontinue certain advertising claims for the products, including the statement that the product is supported by more than 80 research studies. “Following its review of the evidence, NAD determined that there were significantly fewer than 80 studies that demonstrated the products improved immune health and recommended that the claim … be discontinued,” NAD noted in a press release.

NAD did find, however, that the valid clinical testing provided did substantiate general claims that AHCC helps support normal immune function and immune health, but recommended Quality of Life refrain from inferring that those general claims applies to its products specifically, which haven’t been vetted by clinical trials.

In its advertiser’s statement, Quality of Life said it agreed “with all of NAD’s recommendations” and would make the recommended modifications.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
HEALTH

ProBenefit probiotic chocolate launched in the United States

BY Anna Mcgrath

NEW YORK Barry Callebaut follows in Dannon’s Activia footsteps, with the launch of his ProBenefit probiotic chocolate in the United States.

According to market research analyst Frost and Sullivan consumers are now more than ever turning to food as a means of staying healthy and bypassing expensive doctor visits. By adding health and wellness ingredients like probiotics, food manufactures are able to quickly and easily accommodate customer needs.

Jaime Scholl, marketing manager of food manufacturing for Callebaut North America told foodnavigator-USA.com: “The advertising and marketing push associated with the Activia product launch really provided a foundation for consumer education on what probiotics are and why they are beneficial.”

The success of ProBenefit resides in whether American consumers will be able to accept chocolate as healthy.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?